We Drink Our Own Champagne: Cheers to Happy Selling!

Velocify

He has had a successful career in new emerging markets, groundbreaking technology, online lead generation and direct response advertising campaigns across multiple verticals. I have been in technology sales for more than 16 years—six of which have been at Velocify.

The Real Reason for Failed Mission Statements

Increase Sales

A vision statement of “be the best” is so broad that most firms will have people running in different directions. Responses will be vague and again wide ranging. ” The responses will be far more succinct and direct because people know what needs to be done as well as the time frame to get it done. Yesterday I heard another sales and marketing expert misspeak about mission statements.

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Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

Pointclear

Some trends in the industry: Marketing’s mission includes direct responsibility for a higher portion of revenue. Shifting to Outcome-based Accountability and Revenue Metrics.

Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

2014 – LinkedIn Pulse publishing platform has been directly responsible for my earning more clients than any other social marketing effort. In business results matter. Social marketing is no different.

The Missing Link In Sales Performance

Partners in Excellence

But if they are the people responsible for maximizing the performance of each person on their team, what are we doing to help them do that? If we want to drive sales performance, we need to focus on the people responsible for the performance of sales people-their managers.

Guest Article: Agile Field Sales Teams are the New Winners

Jonathan Farrington

Emerging tools that require little or no IT resources to implement and run, enable sales management to examine, assess and adapt their tactics in direct response to what they see going on in the field.

The First Rule of Sales

Increase Sales

My sense is if we asked this question to new or experienced sales people including small business owners, there would be a plethora of responses. Today I received the direct message “the first rule of sales is don’t discuss politics in an open forum.”

Please Stop the Ongoing Insanity in Bank Sales Training

Increase Sales

My quick and direct response was “banks and other financial institutions continue to use the same training providers they have been using for the last 20 plus years.”

The Trend That is Changing Sales - Harvard Business Review

HeavyHitter Sales

Many sales organizations are transitioning from a field sales model to an inside sales model, where the inside salespeople work independently from the field and are directly responsible for closing business.

Getting Things Done Though Our People

Partners in Excellence

We no longer have the direct responsibility for finding customers/opportunities. We no longer have the responsibility for developing and executing winning sales strategies. Those are their responsibility.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

Pointclear

Their observations on trends include the following: Marketing’s mission includes direct responsibility for a higher portion of revenue.

Your Unfair Business Advantage

No More Cold Calling

Fred Catona, the pioneer of direct response radio, shares the exact formula he used to take one client from a standing start to more than a billion dollars in sales in less than 18 months. 32 top sales and marketing experts from five countries share their top tips.

The Top 4 Strategies for Building an SDR Team

Hubspot Sales

But early on in younger sales teams, most of the reps take on all the responsibilities in the sales process -- from prospecting to closing. The challenge with SDRs is that they’re not directly responsible for closing deals, so you can’t solely incentivize them on deals closed.

Please Just Answer the Question To Build Trust and Increase Sales

Increase Sales

Yet, with time being so limited for many small business owners and independent sales professionals, it is imperative to answer direct questions and not ignore these questions if you truly wish to increase sales and not create a “scream” within your prospect or intended potential customer.

Sales 14

My Biggest Sales Mistake

No More Cold Calling

Over a two-year period, he referred dozens of his colleagues and was directly responsible for a huge number of advertising sales. Marketing guru Graham McGregor shares his biggest sales blunder—not staying in touch with his referral network.

Prospectors’ Guide To Objection Handling – Part IV – “No Time” – Sales eXchange 164

The Pipeline

One of the easiest ways to dismiss Interruptions and to get the most out of Conditioned Responses , is by telling the caller that you are busy. First notice how little effort was exerted by the Prospect, making full use of his Conditioned Response.

Sales Leadership Friday

The Sales Hunter

For CEOs and other senior level people who are not directly responsible for sales but interact with them, you’ll find this weekly blog post essential reading to help you better understand the challenges of sales. Welcome to Sales Leadership Friday!

Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people.

Ode to The Salespeople Customers Can't Wait To Meet?

The Sales Association

I focus and maintain the absolute responsibility of meeting critical deadlines, whether controlling the State Budget or implementing and being directly responsible for the complete overhaul of the Illinois State Education System through a futuristic digital transition I am fully prepared to whole-heartedly embody the role of a driven, successful, trainable, and results-oriented Sales Representative.

Why Engagement Will Not Generate Leads (and what to do about it)

Pointclear

The ugly truth is, for many of us, engaging customers creates profitless prosperity—impressive marketing statistics that don’t ultimately, directly help generate leads and sales. Instead, we should be exploiting direct response marketing tactics. Direct marketers are decidedly less sexy.constantly searching for the next idea that increases response. in terms of direct response marketing when engaging with social media and content marketing.

MiFID II: What It Means For Your Business And How To Be Compliant

Tenfold

Markets in Financial Instruments Direction II, or MiFID II, is an expansive set of regulations governing EU investment firms that goes into effect on 3 January 2018. To this end, the directive is almost guaranteed to challenge the majority of a firm’s operations.

The 5 Top Media for Cold Prospecting

Pointclear

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5

How to Make Social Sell: From Thought Leader to Thought Provoker

Pointclear

It's a chance to create response. Engagement must invite customers' questions and respond to it in a deliberate way, as part of a social media-driven direct response marketing plan. Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com.