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The 10 Rules of Direct Response Marketing

GKIC Blog

If you’re in the Direct Response Marketing game, and you’re not already asking yourself, “what can I do to increase revenue FAST ?” Freelance direct response copywriter Dean Rieck says: “ Response is one of the five keys of successful direct marketing.

The 10 Rules of Direct Response Marketing

GKIC Blog

If you’re in the Direct Response Marketing game, and you’re not already asking yourself, “what can I do to increase revenue FAST ?” Freelance direct response copywriter Dean Rieck says: “ Response is one of the five keys of successful direct marketing.

Key Ingredients for Successful Direct Response Copy

GKIC Blog

If it worked well at one time, but the numbers are dropping off, you may just need to make some minor adjustments to the ad or direct mail.

The Lie You’ve Been Told About Advertising

GKIC Blog

What you really should be doing is using direct response marketing to sell to customers to build your brand. 3) Apply direct marketing to your ads. But again, branding can (and should) be done without direct investment. Guide to Brand-Building by Direct Response.

Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed

GKIC Blog

There’s a certain mindset in direct response marketing folks. Most direct response marketers can’t watch a sports telecast unless they’ve wagered on the game nor play golf, cards or cribbage but for money. You will be a tough minded disciplinarian and put your business on a strict direct marketing diet. Direct Marketing I tackle each rule in depth. Direct Marketing , (which retails for $12.35 Direct Response Marketing

A Horribly Neglected Ad Strategy That Still Gets The BEST Results

GKIC Blog

Here’s how the test came about… Frank analyzed an ad that was responsible for growing a tiny company into a BIG company by generating some three million leads (from that ONE ad)…. He then used this system to create 17 ads which were responsible for growing Ogilvy into a 1.4

Three Secrets About Wealth I Wish I’d Discovered Decades Sooner

GKIC Blog

P.S. – Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Small Business Marketing Tips Direct Response Marketing Dan Kennedy GKIC wealth attraction renegade millionaire system

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

GKIC Blog

Because while direct response marketing allows you to reach the people and businesses most likely to buy your products and services…the promotions sent need to convey the right message and say the right things. Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight.

Three Ways Your List Can Teach You How To Yield A Better Response

GKIC Blog

I’m, of course, talking about one of the most respected business builders and company leaders in the professional direct marketing community—Brian Kurtz. (I’ve Brian says he got a fantastic education by learning direct marketing from the list side of things.

Top Ten Rules For Writing A Great Headline

GKIC Blog

Simply changing your headline can increase your response rate by 300% or more. ” This will absolutely kill your response when you compare it to a benefit oriented headline like “Top Five Things You Must Look For In A Good Magic Shop.” response rate is good. Lastly… “Quotation marks around the headline” have been shown to increase response. .

Are There Holes In Your Bucket That Leak Profit?

GKIC Blog

Usually directly into their competitors’ wallets. Direct Response MarketingIn my 40+ years in this business I’ve found something that never ceases to amaze me.

Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

GKIC Blog

Creativity Direct Response Marketing Marketing Small Business Marketing Strategies small business marketing tools Uncategorized creative thinking Dan Kennedy earl nightingale Generate Ideas Money-Making ideas Napolean Hill Organized Thinking Thinking on Demand

Ten Marketing Rules To Live (or Die) By…Part 1

GKIC Blog

Direct Marketing. A key distinguishing characteristic of direct marketing and direct response advertising from ALL other marketing and advertising is the presentation of a very specific offer or offers. Most people do a reasonably good job of following directions.

Are You Working 10x’s Harder Than You Need To? If You Aren’t Doing This, You Are.

GKIC Blog

Direct Response Marketing referrals Dan Kennedy get more customers referral marketing referral strategies Referral system There they are.

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The Secret To Retaining Customers For Life Through Writing

GKIC Blog

Measure your success by response percentages: how many of the right people you put together. Copywriting Direct Response Marketing list building Marketing copywriting Mastery “To attract more customers.”.

The 10 Commandments for Writing Effective Headlines

GKIC Blog

By simply changing a headline, you may be able to increase your response level by as much as 300%, maybe even more. I found these long ago in an old direct marketing textbook. Tests have shown that capitalizing the first letter of each word can increase response rates.

The Power Of The Right Message

GKIC Blog

Direct Response Marketing MarketingGenius is sometimes defined as the ability to make the complex simple. Certainly, “marketing” is a complex subject; so complex, it’s very difficult for many business people to ever get a handle on it. Its complexity is intimidating.

Four Steps To Creating A List Building Machine

GKIC Blog

Even though he’s been to Carnivale a number of times, not once have they asked him for his information so they could follow up directly with him. Direct Response Marketing Email Marketing Information Marketing Internet Marketing list building blogging Dave Dee jeff johnson

Video 51

Four Questions The Book Of The Month Club Founder Used To Strengthen His Marketing

GKIC Blog

Direct Response Advertising Executive Maxwell Sackheim was a creative thinker that challenged every ad to ensure he would get the best results possible. Max was a founder of the Book-of-the-Month Club, the nation’s first direct-mail book club.

A Big Persuasion Secret You Can Learn From Hanging Out With Kids

GKIC Blog

Brian Kurtz has generated over $150,000,000 in sales by using direct response marketing. How ANY author can stay out of the bookstore and make a fortune “direct to consumer.”. ? One of my favorite traditions is spending one on one time individually with each of my kids.

The Art Of The Sale Is An Emotional Experience

GKIC Blog

Direct Response Marketing Small Business Marketing Tips Dave Dee FREE Live Training The Ultimate Marketing Machine What is it a potential customer wants from the products or services you offer?

Three Steps To Never Prospect Again

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. You generally want something that is directly linked to your business.

One of the biggest money-making super-powers

GKIC Blog

Dan Kennedy here. I wanted to let you know that I just did a special call with Dave Dee about something vitally important…. You see ever since I spent the other day with you, the questions I’ve been receiving have made it abundantly clear to me that there is a critical piece of information missing.

Sales 39

Say Farewell Forever to Cold Calling

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing – and a lot less to do with chasing after prospects. This “thing” is an incentive for response we call a lead generation magnet.

The Art Of The Sale Is An Emotional Experience.

GKIC Blog

Direct Response Marketing Small Business Marketing TipsWhat is it a potential customer wants from the products or services you offer? They are looking for a transformation – something that will cause an improvement or makes their life a little easier.

5 Underdog Moves You Can Make to Blowout Your Competition

GKIC Blog

Use direct-response marketing. You can counter big box stores with huge marketing budgets with a smaller marketing budget simply by strategically using direct response marketing.

Creating Prosperity Regardless of the Economy

GKIC Blog

Yes, this means you might have to change directions, but so what? Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity.

Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

GKIC Blog

Creativity Direct Response Marketing creative thinking Dan Kennedy earl nightingale Generate Ideas Money-Making ideas Napolean Hill Organized Thinking Thinking on Demand “A single thought can revolutionize your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life.” Earl Nightingale, Personal Development Pioneer, Motivational Speaker and Author. When I heard Earl make this statement, a light bulb went off for me.

Three Steps To Never Prospect Again

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. You generally want something that is directly linked to your business.

Make Sure Your Audience Stays Tuned In

GKIC Blog

Direct, specific instructions – If you want them to stay tuned you sometimes have to pay it off with a specific reason why they shouldn’t tune you out. Direct Response Marketing Sales Tips & TechniquesHow to Hold Their Attention During a One-To-Many Presentation.

J.K. Rowling’s Big Lesson & How To Increase Readership

GKIC Blog

Here are four tips for working with a graphic artist when creating your direct response pieces that can help increase readership and boost response even further (even if you are just starting out): 1) Teach your graphic designer about direct response. Most designers know how to make a piece look pretty, but have not been taught direct response. 4) Give your graphic artist a book on Direct Response. Direct Marketing.

The Best Business Advice From Our Marketer Of The Year Finalists And Winners…

GKIC Blog

Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results.

Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

GKIC Blog

To indicate these areas, have them mark a C, U, B, or A (Confusing, Unbelievable, Boring, Awkward) directly on the copy. Copywriting AWAI convert a customer copywriting Darcy Juarez direct-response marketing free report GKIC Marketing strategies successful small business

The Hidden Secret To Higher Profits No One Talks About

GKIC Blog

To personalize your copy, speak directly to your customer. I’d suggest you pick up GKIC’s FREE report , “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”.

Still The Best “Big Darn Secret” I Use To Make Serious Money

GKIC Blog

Advertising Copywriting Direct Mail Marketing direct response advertising Internet Marketing list building Marketing Sales Strategies Small Business Management Small Business Marketing Strategies copywriting Mastery Dan Kennedy Dave Dee Mike Stolda Sales Thinking Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc.

How To Make This Tricky Part Of Your Business More Effective…

GKIC Blog

We talk a lot about how to do this in direct mail and email and other media that is more of a one-to-one type of communication, but one area we don’t talk a lot about is your website. Because unlike an individual letter or email sent directly to your prospect or customer, people will be viewing your site who are in different stages of the buying cycle. Direct the process. They may not know or understand direct response.

Six Social Media Marketing Principles That You Must Use

GKIC Blog

There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do.). Are there more direct response marketing truths that should be applied?

Recapture People That Don’t Buy and Increase Customer Value Up To 600%

GKIC Blog

Direct Mail Marketing direct response advertising Darcy Juarez funnel creation GKIC marketing funnels top secret ninja funnels It happens to every business. You successfully hook someone in with your marketing, they mull it over …. But they leave without buying. Even when you get them all the way to the shopping cart, they leave. In fact, according to Baynard Institute’s E-Commerce Checkout Usability study, 68% of all e-commerce visitors abandon their shopping cart.

Four Things Renegade Millionaires Do To Live Life On Their Terms

GKIC Blog

I see many people, including many in businesses, who are accessible 24-7-365, with cell phones and constant checking of email, permitting their public to invade their lives, time and space with impunity at almost any whim, and feeling compelled to not only welcome the invasion but to be instantly responsive. NOTE: Time after time after time, I’ve beaten direct-mail controls, replacing full-color, glitzy brochures with plain-jane, black and white sales letters.

8 Ways To Make Your Product Or Service Stand Out From The Competition

GKIC Blog

Advertising Creativity direct response advertising Marketing Publicity Small Business Marketing Tips Dan Kennedy Darcy Juarez GKIC magnetic marketing It turned the worst and last, little no-name hotel in Las Vegas into one of the largest and most successful hotels on the strip. And it’s one of my favorite Dan Kennedy marketing stories (as related in Dan Kennedy’s Magnetic Marketing program.).