Why Engagement Will Not Generate Leads (and what to do about it)
MAY 8, 2012
The ugly truth is, for many of us, engaging customers creates profitless prosperity—impressive marketing statistics that don’t ultimately, directly help generate leads and sales. Instead, we should be exploiting direct response marketing tactics. Direct marketers are decidedly less sexy.constantly searching for the next idea that increases response. in terms of direct response marketing when engaging with social media and content marketing.