article thumbnail

How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

For example, if several people within an account are browsing content tied to the term “best B2B sales software vendors,” you can infer the company has relatively high intent to make a purchase in that sector. Here’s another example from ZoomInfo CEO Henry Schuck.

article thumbnail

Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails

Tenbound

Include brief case studies or share examples of successful outcomes achieved for your clients. Adapt to these changes and focus on alternative engagement indicators, such as link clicks or direct responses, to measure the effectiveness of your emails. What are some examples of offering value in cold emails?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Real Reason for Failed Mission Statements

Increase Sales

For example, “I want to be the best (fill in the blank)” is a vision. Probably the best way example of a mission is the old television series “Mission Impossible.” A vision statement of “be the best” is so broad that most firms will have people running in different directions.

article thumbnail

My Biggest Sales Mistake

No More Cold Calling

For example, when I was selling advertising many years ago, I met with one business person who really liked me. Over a two-year period, he referred dozens of his colleagues and was directly responsible for a huge number of advertising sales. Key influencers These people could each potentially refer large numbers of new clients.

Referrals 288
article thumbnail

The Key to Account-Based Marketing Success

Zoominfo

For example, if a prospect has little intent to purchase, you could provide them with thought leadership materials that teach them about a relevant problem and how they can solve it.

article thumbnail

3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

For example, as fears of a toilet paper shortage led to a scramble to stock up in the early days of the pandemic, Cottonelle issued a direct response to consumers to help ease concerns about toilet paper supply and discourage panic-buying.

Marketing 166
article thumbnail

A Foolproof Framework for Better Incentive Communication

The Spiff Blog

Determine and document which person or department is directly responsible for executing each piece of the process and include links to any documentation that already exists. Here’s an example of what that might look like: Don’t complete this step in a silo. It might look something like this: 2.