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The Key to Account-Based Marketing Success

Zoominfo

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

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Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails

Tenbound

Include brief case studies or share examples of successful outcomes achieved for your clients. Adapt to these changes and focus on alternative engagement indicators, such as link clicks or direct responses, to measure the effectiveness of your emails. What are some examples of offering value in cold emails?

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My Biggest Sales Mistake

No More Cold Calling

Marketing guru Graham McGregor shares his biggest sales blunder—not staying in touch with his referral network. A cool marketing guy and prolific writer, he regularly sends me short e-books. For example, when I was selling advertising many years ago, I met with one business person who really liked me.

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The Real Reason for Failed Mission Statements

Increase Sales

Yesterday I heard another sales and marketing expert misspeak about mission statements. For example, “I want to be the best (fill in the blank)” is a vision. Probably the best way example of a mission is the old television series “Mission Impossible.” Responses will be vague and again wide ranging.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Deadlines and DRIs (Directly Responsible Individuals). Market conditions. For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. Now that the product is far more robust and you’ve raised the price, mid-market companies are likely a better fit.