Pointclear

APRIL 12, 2013

Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people. Gershik opines, “In B2B, the idea of a funnel is myopic.

B2B 154

B2B PointClear Top of Funnel Marketing 154

Sales Hacker

JULY 27, 2020

One of the first people I studied in direct response sales was Eugene Schwartz. He’d been in direct response since the 50s, and he’d sold an estimated 4 BILLION dollars worth of books by the time he died in 1995. He made all his money selling via good-old-fashioned envelopes and mailers. They’re over 70+ years old.

Call-back 96

Call-back Email Marketing Up-Sell Groups 96

Tony Hughes

FEBRUARY 22, 2018

Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. Why not always build in some key takeaways on sales process, frameworks, methodologies, syllabi and good old fashioned roll-up-your-sleeves training into the mix? It's Google Glass.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Nutshell

JULY 23, 2021

If not, this is the perfect place to start as it will help you send your subscribers more relevant content that they’ll actually want to engage with and reply to, boosting your response rate in the process. Or give them stats on their performance with your company’s software. NO CREDIT CARD REQUIRED.

Email Marketing 62

Email Marketing Top of Funnel Segment Campaigns 62