The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)
Pointclear
MAY 3, 2012
Their observations on trends include the following: Marketing’s mission includes direct responsibility for a higher portion of revenue. Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. Cost-Per-Lead.
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