Zoominfo
MAY 23, 2023
But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.
Pointclear
APRIL 12, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 7 Biggest Misconceptions of Successful B2B Marketing.
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Hubspot Sales
JANUARY 5, 2023
The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Let's dive in.
Hubspot Sales
JANUARY 9, 2018
Deadlines and DRIs (Directly Responsible Individuals). Market conditions. For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. Now that the product is far more robust and you’ve raised the price, mid-market companies are likely a better fit.
Zoominfo
AUGUST 5, 2021
An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. Build a Content Pipeline.
Sales Hacker
OCTOBER 29, 2020
For example, let’s say you are a B2B email software, and you look at product reviews for other software similar to yours. Not only that, but now you know the kind of language your prospect is likely to use when discussing email software like yours. You can use this information to proactively overcome objections on future calls.
Sales Hacker
JUNE 5, 2018
On this episode of the Sales Hacker podcast, we talk with Cassie Young , Chief Commercial Officer at Sailthru about how data driven decision making can bring sales, marketing, and customer success all on the same page. She’s one of the top marketing and sales leaders in New York City. Making a break for marketing.
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