The 5 Top Media for Cold Prospecting

Pointclear

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5 Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.

Media 188