How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

The post How Science Can Save the Lost Art of Direct Response Copywriting by Steve Jones appeared first on Corporate Visions. Somewhere along the way, direct response copywriting became an underdeveloped and underappreciated marketing skill.

How Nutshell’s support engineer rotation keeps us focused on customers, not code

Nutshell

As a developer, it’s easy to get caught up in writing good code instead of writing good software. And similarly, since no one was directly responsible for fixing these problems, engineers would feel guilty just letting them sit there, and we weren’t giving the Support team the resources they deserved. Furthermore, since there wasn’t anyone responsible for managing the queue, we’d treat every customer problem equally, which is never a good thing to do.

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How Nutshell’s support engineer rotation keeps us focused on customers, not code

Nutshell

As a developer, it’s easy to get caught up in writing good code instead of writing good software. Furthermore, since there wasn’t anyone responsible for managing the queue, we’d treat every customer problem equally, which is never a good thing to do.

How Nutshell’s support engineer rotation keeps us focused on customers, not code

Nutshell

As a developer, it’s easy to get caught up in writing good code instead of writing good software. Furthermore, since there wasn’t anyone responsible for managing the queue, we’d treat every customer problem equally, which is never a good thing to do.

We Drink Our Own Champagne: Cheers to Happy Selling!

Velocify

About the Author: Daniel Kimm is a sales and marketing veteran, with 16+ years’ experience in software-as-a-service sales, providing clients with solutions that help increase sales. I have been in technology sales for more than 16 years—six of which have been at Velocify.

Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Deadlines and DRIs (Directly Responsible Individuals). For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. If you’re a SaaS company, you should note vertical-specific software is becoming more popular.

3 Ways Small Cap CMOs Can Improve Revenue Performance

Smart Selling Tools

In a smaller company, the top marketer has to take direct responsibility for significant “demand gen.” If you ask me, one of the more kooky prognostications that came out of the SaaS software revolution was the notion that the CMO would soon be spending more on tech than the CIO.

9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

There are multiple ways to conduct weather-based advertising, but in general, weather targeting platforms or software programs such as WeatherAds and Ruled by Weather are utilized. Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier. You may think that this strategy is only suited to direct response ads since it’s primarily performance-centered.

2 Must-Read Sales Engagement Trends for 2019

SalesLoft

We’ve rolled up our sleeves on 60 different SDR outbound overhauls and hundreds of deployments of sales engagement software. We’re asking our teams to perform more non-direct response activities. Guest post by Jake Dunlap , CEO @ Skaled.

PODCAST 10: Using Data to Align Marketing, Sales, and Customer Success

Sales Hacker

Prior to joining Sailthru, Cassie was a long-time direct marketer who built a strong personal brand around data-driven marketing. We went in the direction of “Chief Commercial Officer” because we thought “CRO” had a bit more of a sales tone. Operate predictably and responsibly.

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Please Stop the Ongoing Insanity in Bank Sales Training

Increase Sales

My quick and direct response was “banks and other financial institutions continue to use the same training providers they have been using for the last 20 plus years.”

An Open Letter to Social Sellers Everywhere

Tony Hughes

Social selling is limiting and should be used responsibly as a compliment or a supplement, never a crutch. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts.