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Sales Leadership Friday

The Sales Hunter

For CEOs and other senior level people who are not directly responsible for sales but interact with them, you’ll find this weekly blog post essential reading to help you better understand the challenges of sales. Why CRM systems lie. Defining “sales leadership”. 5 Things the CFO needs to know about sales.

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Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people.

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A Foolproof Framework for Better Incentive Communication

The Spiff Blog

Determine and document which person or department is directly responsible for executing each piece of the process and include links to any documentation that already exists. You can’t fix a broken system with unproven theories— implementing new improvements is the only way to see what actually works. That’s not only fine, but expected.

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How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

The post How Science Can Save the Lost Art of Direct Response Copywriting by Steve Jones appeared first on Corporate Visions. Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! You” phrase your campaigns.

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Your Unfair Business Advantage

No More Cold Calling

Fred Catona, the pioneer of direct response radio, shares the exact formula he used to take one client from a standing start to more than a billion dollars in sales in less than 18 months. Marketing expert Bob Serling explains his super-simple system to instantly create brand-new sales and profits for 95% of his clients.

GoldMine 180
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17 Essential Sales Competencies of Top Sales Teams

Hubspot Sales

While you as a sales professional may not be directly responsible for long-term customer care and service inquiries, having a solid foundation of customer service skills is essential throughout the sales process. Systems Management. Customer Service.

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Components of a Sales Readiness Platform: Automating the Last Mile of the Front Office

Mindtickle

Many of these technologies focus on automating marketing functions or sales operations — CRM, sales activity management, forecasting, customer service success management, contract management systems, and more. Sales Readiness Systems: Data-Driven, Automated Capabilities Evaluation.