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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

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How To Measure Contribution To Sales Pipeline From Events

Vengreso

Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Bernie’s guest on this episode of Modern Marketing Engine is Corey McCarthy, CMO of Socio—a company whose customizable event apps are changing the way companies engage with and measure event leads.

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Leveraging Your Personal Brand with In-Person Events

Janek Performance Group

In November I wrote How to Navigate Sales and Tradeshows Post-COVID, outlining the importance of in-person events for companies in a post-Covid environment. In this article, we will explore how sales professionals can leverage in-person events to position themselves for success against any potential economic headwinds.

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Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

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Know How To Respond To Inevitable Price Discount Question

KO Advantage Group

If there’s one question we often expect from our clients to come up but we almost always never have a response prepared, it would be any question pertaining to price discounts. Notice that your customer was only asking if you can give a discount, not demanding one and automatically hoping you’d give in to their request.

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What Happened to Brand Ambassadors?

Zoominfo

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Even better, the email had a 35% discount code for her first purchase, which she had to make in order to activate her ambassador status. Become a Rep,” it read.

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Negotiating Tip: Don’t Discount Your Price. Increase Your Value.

The Sales Hunter

Lowering your price is never a “one-time” event. Why would you want to cut your price? Just because your customer is looking for you to reduce your price does not mean you need to do it! It’s permanent. The money you give up is gone for good and, worse yet, you’ve established in the customer’s mind […].

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