Hedgehog Your Sales Organization
Braveheart Sales
NOVEMBER 5, 2020
Years ago, while I was working for a company in the sales trenches, a fellow salesperson was always struggling to make his number. The two forces at work: This salesperson struggled with some missing Sales DNA. He resorted to what my friend Casey Brown, president of Boost Pricing calls “fear-based discounting.”. The Remedy.
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