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Measuring Sucess in Local Social Media Marketing: Key Metrics and Tools

BuzzBoard

Social media marketing is one of the most effective tools at your disposal. A study by Simply Measured states that 60% of marketers see measurable ROI as one of social media marketing’s biggest hurdles. Local businesses often face unique hurdles, and social media is turning out to be a potent tool to overcome these obstacles.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

An email autoresponder is a digital tool that allows webmasters send automated personalized emails, triggered by custom circumstances. After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. Offer them a case study that proves something that’s relevant to them.

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Best Way to Reduce Discounting: Better Negotiating or Value Selling?

The ROI Guy

There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing.

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For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become?

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SaaS Case Study: How Customer Support Can Assist Sales Initiatives

Sales Hacker

You can measure engagement by tracking how often they use your tools. This action can take the form of special discounts, extended support hours, or dedicated customer care lines for the most common issues. The post SaaS Case Study: How Customer Support Can Assist Sales Initiatives appeared first on Sales Hacker. Wrapping up.

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Do You Know How To Increase B2B Sales?

Smooth Sale

Moreover, your sales representatives require the right tools to build rapport and close deals. Studies show ebooks and white papers can also impact the customer decision-making process. Personalized discount offers for new and existing buyers can also help improve sales. Buyers like to shop from businesses they know and trust.

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6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts. Incorporate an extensive study of competing products into your sales management strategy. Prepare for the “Discount Talk”.