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A Foolproof Framework for Better Incentive Communication

The Spiff Blog

Reps spend just 33% of their day talking to prospects, while the rest is devoted to internal or administrative tasks ( source ). The only remedy is a formal incentive communication strategy. Map out an incentive communication step to align with each step of your sales comp process. Let’s dive in!

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Wells Fargo: The True Cost of “Unchecked Incentives”

OpenSymmetry

Richard Cordray, director of the Consumer Financial Protection Bureau, suggests “unchecked incentives” were the root cause of the fraudulent accounts, further elaborating, “Incentive compensation structures are common in businesses and they can motivate positive behavior.

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5 Ways to Build Up Customer Loyalty

Zoominfo

Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc. Then the prospect makes a purchase, and suddenly they’re on their own. Establish an Incentive-Based Customer Loyalty Program. Offer Incentives that Speak to Your Customers’ Values.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers.

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I Debated ChatGPT: 'Commission Should Be Done Away With'

Hubspot Sales

I prompted ChatGPT, “Have a debate with me about whether the commission-based compensation structure is an effective incentive compensation system for salespeople. Salespeople are motivated by the prospect of earning commissions based on their own achievements. ChatGPT and Me: “Commission should be done away with.”

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4 ways to use sales gamification in your sales process

PandaDoc

Employee engagement increases when the incentives are worth the effort required to do well. When executed properly, contests can dramatically boost sales productivity by offering incentives for high performers. This could be a monetary incentive like a cash prize, or a prize of some significant value.

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All the things marketers can (and should) be doing with a CRM

Nutshell

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Skip Ahead: Newsletter distribution. Newsletter distribution. If a prospect isn’t clicking anything, they might not be a solid lead.