How to follow up on a download

Sales 2.0

I’ve actually wondered about the best messaging to follow up on an ebook download and David makes it very obvious how to do it. The other day, I downloaded an outstanding market research study. Great post here by David Brock.

Increase Revenue, Decrease Costs - Download the Free eBook!

Pointclear

B2B marketers are certainly aware that business marketing data degrades quickly. Most know that there is no such thing as a “good list”. Keeping data clean is critical to lead generation success. Yet, it is frequently done wrong.

eBook 130

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The Absolute 25 Best Sales Podcasts to Improve Your Sales Skills [with download links]

Badger Maps

Here’s a list of the 25 best sales podcasts that will help you improve your sales skills

Sales 77

Click to Download Cheap, Bad Marketing

Increase Sales

One very common bad marketing strategy is to build a list such as Top Salespeople and then have others click on the list to download. Those who downloaded the list were immediately called or received a generic email.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Golden Download #6 (Common Sense)

Pipeliner

The post The Golden Download #6 (Common Sense) appeared first on SalesPOP! Catch-up on what’s been happening on Sales POP! with a brief audio overview by John Golden. Sales Management For Sales Pros Entrepreneurs Leadership

FREE EBOOK – INSTANT DOWNLOAD – The Little e-Book of Follow Up

Jeffrey Gitomer

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. My Books Productivity Sales Best Sales Books Jeffrey Gitomer e-book Jeffrey Gitomer sales tips sales blog

THE Coaching Conversation Managers MUST Have to Ensure Salespeople Achieve Their Sales Goals – Download Now!

Keith Rosen

USE THE ARTICLE SIGN-UP BOX ON THE RIGHT, (or below on your phone) AND GET INSTANT ACCESS! Sales quotas are set, but is there alignment, buy-in, COMMITMENT and a bulletproof strategy to achieve them?

How to Coach Any Manager or Salesperson in 60 Seconds – Free Download

Keith Rosen

Using this one strategy can mean the difference between developing a mediocre team of dependent, transactional order-takers or a team of accountable, top performing champions. It’s all how you choose to communicate – in less than one minute.

4 Ways Inside Sales Can Enhance Customer Experience

Sales Benchmark Index

Whether you are about to go on a first date or preparing for a discovery call with a prospect – first impressions matter. Regardless if it is from their initial website visit to their first discovery call, the prospects’ experience.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

The Secret to Unrivaled Customer Experience Isn’t Technology, It’s People

Sales Benchmark Index

In an increasingly commoditized marketplace, what are you doing to ensure one of your biggest differentiators is setting you apart from your competitor’s customer experience? Do you have a purposeful end to end strategy for acquiring, onboarding, and training this.

Tiger Teams ? How Market Leaders Are Organizing Internal Talent for Revenue Growth

Sales Benchmark Index

The need for agility in the execution of customer pursuit efforts has never been greater. With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base.

Are Your Marketing Campaigns Agile Enough?

Sales Benchmark Index

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

The Deal Desk Is Not Enough – Why a Commercial Management Cadence is Critical

Sales Benchmark Index

Your Q2 plan has been impacted by the most significant economic disruption that any of us have ever seen. Everything changed in what was seemingly the blink of an eye. New deal flow has dried up, and the velocity of.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

How Short-Term Hyper-Segmentation Can Support Lasting Revenue Growth

Sales Benchmark Index

By now, we are fully entrenched in the COVID-19 crisis. We have moved beyond the “shock” phase and into an “acceptance” phase of the new normal, at least for the time being. As market leaders, we must adapt to the current.

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?

Sales Benchmark Index

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities?

How CEOs Masterfully Execute the GTM Strategy

Sales Benchmark Index

In the first quarter of last year, SBI published a research report that discussed how gaps in execution often threaten a CEO’s strategic plan. The data collected underscored the point; various studies indicated that somewhere between 63% – 74% of.

Why Your Talent Pipeline Is the Key to Making Your Number

Sales Benchmark Index

Anyone that has ever led a sales organization of any size has probably experienced the feeling of realizing you are not going to make your number. As a sales leader, this is your primary objective; it is what drives any.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Attracting and Retaining A-Players in Today?s Market Conditions

Sales Benchmark Index

A few months ago I wrote about unemployment which was then at an all-time low—how things have changed. A-Player sales reps, who are precious assets in any economic climate, are currently unsettled regardless of their reputations and legacies. The world.

3 Steps to Drive More Return on Your Partner Marketing Investment

Sales Benchmark Index

You Chose to Work With Channel Partners for a Reason. At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the.

Revising Your GTM Structure During the Shift to Cloud

Sales Benchmark Index

IDC predicted that “By 2020, 70% of enterprises will integrate cloud management—across their public and private clouds—by deploying unified hybrid/multi-cloud management technologies, tools, and processes.”

Deal Optimization—A Key to Business Survival During COVID-19

Sales Benchmark Index

Even in normal times – and these are not normal times – deal optimization is an opportunity too-frequently overlooked by revenue and sales leaders. CEOs and CFOs see the negative impacts of poorly optimized deals on the P&L – when.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Should You Have One Custom Enterprise Sales Process or Many?

Sales Benchmark Index

Do we have the right sales process? How can we close more deals faster? Gone are the days when companies sold one product into one market for one customer. Many companies nowadays sell multiple products or solutions to various markets. Which.

Winning Pricing Strategies for a Mature Business

Sales Benchmark Index

Focusing on value provided, you can implement a winning price increase, contrary to what may have been occurring historically. Re-anchoring is the key to a winning pricing strategy – a focus area we will take on as part of developing.

Blow the Dust off Your Buyer Personas to Win More Deals

Sales Benchmark Index

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them. Slowly but.

It’s Time to Reprioritize Accounts and Re-balance Routes to Market

Sales Benchmark Index

Article Sales Strategy Uncategorized Account Segmentation any hastings b2b b2b blog b2b insights business coronavirus covid19 customers digitall download education enterprise field field sellers framework GTM healthcare ICP ideal customer profile insights make the number make your number market mix market segmentation Marketing pandemic propensity to buy prospecting prospects revenue revenue growth sales Sales Benchmark Index sbi SBI blog segmentation self-serve SMB strategy TAM webinar

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Retain More Revenue by Choosing the Right Customer Success Technology

Sales Benchmark Index

Managing Complexity and Competition. Cloud-based Software as a Service (SaaS) software delivery has revolutionized the B2B software sales cycle. It has streamlined implementation and heightened ease of use for customers and vendors alike. For vendors, however, these bright sides have come.

What Switching to a Consumption-Based Business Model Means for Customer Success

Sales Benchmark Index

Over the past two and a half decades, Cloud-based software delivery has transformed the marketplace with Software as a Service (SaaS) becoming the default way that customers purchase almost any software. This has changed the dynamics between vendor and customer.

How ABM Can Help You Drive Revenue in 2020

Sales Benchmark Index

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

7 Best Practices to Creating Value and Clarity at Your 2020 SKO

Sales Benchmark Index

Are you about to hold your annual sales kick-off meeting (SKO)? If you are, you are about to take your producing employees out of their day-to-day for over two days. Are you doing everything you can to make sure the.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Creating Unforgettable Moments in Key Phases of Your Customer Journey

Sales Benchmark Index

Market-leading companies develop and execute on strategies that are aligned to their customers expressed and unexpressed needs. This is often captured in a Customer Journey Map. While this tool is frequently used to prioritize operational improvement efforts, to deliver on.

Reinvigorate Your SKO with a 3 Phase Evolution to a Revenue Acceleration Summit

Sales Benchmark Index

We all know the typical schedule and flow of these events. A recap of last year’s performance. Product leaders talking through future product launches that reps cannot sell yet. A guest speaker to drive excitement into the team for the.

How Technology Best Practices Are Influencing the Healthcare Industry

Sales Benchmark Index

Technology Companies are years ahead of any other industry when it comes to leveraging data to inform key decisions in their Go-to-Market model. This trend is likely due to their high-margin, high-growth rates, & rapidly advancing products creating fiercely competitive.

How The CEO Can Jump-Start The Customer Experience Transformation (CXT)

Sales Benchmark Index

As The CEO, you obsess about your Customer. You also know you need to transform your Customer Experience. You are aware that customer expectations have risen, however, your company has not evolved to address them. You are committed to CX.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?