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Nurture leads from content download

Zoominfo

Scenario Capturing leads who download your content is a great way to seed your database with potential buyers. Content downloads and webinar leads often aren’t “hot” enough to assign to a sales rep. But what happens to those leads after they are collected?

Lead Rank 100
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How to follow up on a download

Sales 2.0

I’ve actually wondered about the best messaging to follow up on an ebook download and David makes it very obvious how to do it. The other day, I downloaded an outstanding market research study. It was entitled, 2016, The State Of Marketing. Do Your Sales People Understand The Objective Of Your Content?

Follow-up 150
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Click to Download Cheap, Bad Marketing

Increase Sales

If good marketing is to attract attention and to begin to build positive relationships, then bad marketing is just the opposite. One very common bad marketing strategy is to build a list such as Top Salespeople and then have others click on the list to download. Credit www.gratisography.com. “Pure click bait!

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Video: The Future of Sales and Marketing

Sales and Marketing Management

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. For example, video streaming subscriptions hit over 769 million in Q3 2020, up from around 552 million a year earlier, and TikTok surpassed 2 billion downloads in 2020.

Video 317
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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What is Conversational Marketing?

Zoominfo

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

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[DOWNLOAD] Framework to Align Your Team Throughout the Customer Journey

SalesLoft

A go-to-market (GTM) strategy is a guiding and aligning force to help your team engage and convert its best customers across the entire, end-to-end customer journey. Use this free downloadable worksheet to map your outcomes, stakeholders, and tools to drive alignment within your organization. Download here. Need a little help?

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Going to Market Smarter in the New Economy

Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. Download now! That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.