Sales enablement ROI for the sales enablement director


All professionals are under the gun to maximize return on investment, but arguably no one is more committed to boosting the ROI of sales enablement than the people responsible for implementing it. Quantifiable sales enablement ROI for the sales enablement director.

Sales enablement ROI for the CSO


Maximizing return on investment isn’t just important to a Chief Sales Officer – it’s foundational to their role. So how does a CSO prepare a sales team for success? The right content, tools, knowledge, skills and coaching – otherwise known as sales enablement.

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Sales Enablement vs. Sales Operations


Sales operations (sales ops) and sales enablement are terms used often within an organization. But how do they contribute to sales productivity and overall business performance? Sales Enablement versus Sales Operations. Download our example.

The Secret Sauce for Sales Enablement

Sales Benchmark Index

Today we’re going to demonstrate how to drive revenue per sales head up, and time to productivity for new sales hires down. As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017.

Sales enablement ROI for the CMO


In between boosting brand awareness in the market and ensuring sales teams stay up to date on new campaigns and collateral, CMOs are accountable for showing the financial impact of marketing using clear-cut metrics. Quantifiable sales enablement ROI for marketing.

Why now is the time for sales enablement directors to double down


The hard work of sales enablement just got harder. But now sales enablement professionals must work in overdrive to not only support sellers across their organizations, but do so while navigating the pitfalls of remote work and a rapidly changing business landscape.

Sales enablement ROI for the product marketing director


In this way, product marketing plays a key role in sales enablement – the act of empowering customer-facing teams with the content, tools, knowledge, skills and coaching required to optimize buyer interactions. Quantifiable sales enablement ROI for a product marketing director.

5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. Download the Full Report.

Key Sales Enablement Metrics You Should be Tracking


In recent years, analytics has found widespread adoption in numerous businesses across all areas of operations, including Sales and Marketing. As such, it makes sense that use of the method could also apply to subsets of those major categories, such as the Sales enablement process.

Why now is the time for CSOs to prioritize sales enablement


And it’s the responsibility of chief sales officers to ensure their teams have the content, tools, knowledge, skills and coaching necessary to optimize every buyer interaction. That’s why now, more than ever, is the time for CSOs to invest in sales enablement strategies and technologies.

Sales enablement: what is it, and how does it work?

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams.

Why Your Talent Pipeline Is the Key to Making Your Number

Sales Benchmark Index

Anyone that has ever led a sales organization of any size has probably experienced the feeling of realizing you are not going to make your number. As a sales leader, this is your primary objective; it is what drives any.

Study: How to Get Sales Enablement Right

Miller Heiman Group

Whether you recently implemented sales enablement or want to improve your existing sales enablement strategy, you’ll want to download the new the Fifth Annual Sales Enablement Study from CSO Insights, the research division of Miller Heiman Group. Defining Sales Enablement Approaches. Sales enablement needs to align to the business strategy, which means there should be buy-in from senior leadership. Sales Enablement

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The only sales enablement job description template you need to attract killer candidates

A great sales enablement strategy can be the difference between a deal won and a deal lost. Having a sales enablement manager on your team can make it 10x easier for your sales team to be successful. And sales enablement resources come in many forms.

Blow the Dust off Your Buyer Personas to Win More Deals

Sales Benchmark Index

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them.

How to create sales enablement content that does the selling for you


The internet is bursting with sales content. But if you’re like most people, you probably consider content creation to be a marketing activity, not a sales one—a tactic for generating leads, not closing them. What Is Sales Enablement Content? Sales Scripts.

7 Steps to Building a Winning Sales Enablement Program

Smart Selling Tools

7 Steps to Building a Winning Sales Enablement Program. A successful sales enablement program plays an important role in delivering great buyer experiences — and scaling your business. Who needs to be involved in developing your sales enablement program.

Why Aligning Sales Enablement to the Customer’s Path Matters

Miller Heiman Group

Alignment is a key pillar of a sales effectiveness framework. For a sales organization to succeed, alignment needs to exist on many levels: between sellers and customer service, between salespeople’s skills and sales methodology and between sales enablement strategies and the customer’s path. Take The Sales Conversation Metric. But most organizations don’t coordinate their sales enablement efforts closely enough with their customers’ buying journeys.

Get these 8 free sales enablement templates to help your team drive more revenue

What do you get when you take the top enablement tactics from today's best sales teams and bake them into a collection of FREE templates? Supercharged sales messaging that closes more deals. Here's what you get when you download the kit: case study templates.

Using Your PRM for Channel Sales Enablement


At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

TRANSFORM 2019: Sales Enablement on Both Sides of the Atlantic 


It’s 4pm November 6, and I’m sitting on a plane on my way home to Germany, taking my laptop out to write about two fantastic Sales Enablement events: TRANSFORM London and TRANSFORM Chicago. Whether the future will be revenue enablement, as Louis suggested, is up for discussion.

Defining Sales Enablement Roles and Responsibilities


The sales cycle is not an exception to this rule, and by extension, neither is sales enablement. . Adopting New Approaches: Sales Rep Responsibilities for Enablement. Without them there would be nothing to “enable” in the first place. .

CSO Insights Finds Mature Sales Enablement Delivers Increasing Business Impact


Oscar’s words ring true for many occasions, but especially so for the current state of sales enablement. In our quest to learn more about the state of our industry around the world, we partnered with CSO Insights for their Fifth Annual Sales Enablement Study.

Reinvigorate Your SKO with a 3 Phase Evolution to a Revenue Acceleration Summit

Sales Benchmark Index

We all know the typical schedule and flow of these events. A recap of last year’s performance. Product leaders talking through future product launches that reps cannot sell yet. A guest speaker to drive excitement into the team for the.

What Your CRO Needs From Revenue Ops for SKO

Sales Benchmark Index

Sales Kickoffs are right around the corner. It’s the culmination of months of strategic planning and the catalyst for next year’s revenue growth plan. It’s a tremendous opportunity to align your commercial organization and energize reps about this year’s new.

Weekly Sales Enablement News Roundup – May 31, 2019


Don’t miss these latest sales and marketing tips, tricks, and news! While marketers spend so much time and effort creating compelling content for sales and other teams within your organization, that content often fails to bring the ROI you expect. Download our eBook to avoid falling into the three most common content traps. Develop Sales Managers Who Drive Performance. Only 38% of sales reps feel their managers help them develop skills needed in their role.

Tips for Sales Effectiveness: Sales Enablement Defined


Sales effectiveness overview. According to CSO Insights’ 2016 Sales Performance Optimization Study, increasing sales effectiveness was the second highest priority for sales executives. But what does sales effectiveness actually mean? Sales effectiveness refers to the average performance and output of each sales rep. Measuring sales effectiveness. How can you determine the output and effectiveness of every sales representative?

Bolster New Product Launches by Aligning Sales Enablement & Marketing

Sales Benchmark Index

Recently I had a conversation with a Sales Enablement leader. He mentioned the obstacles he faces in creating compelling sales training for new products. Sales was telling one story while the marketing content said something else.

How to Get Better Outcomes From Sales Enablement

Miller Heiman Group

A majority of sales and service organizations now have dedicated staff and programs for sales enablement. But CSO Insights research shows that despite increased adoption, many organizations still aren’t seeing optimal results from their sales enablement investments.

Driving Sales Productivity: Aragon Research Draws the Lines Between Sales Enablement, Sales Readiness and LMS


This has been no different with sales enablement and readiness. The recent Tech Spectrum for Sales Coaching and Learning Report by Aragon Research is a timely and insightful snapshot of the sales training and coaching imperative as well as the technology solutions landscape.

Increase Partner Revenue with Sales Enablement Content


Learn how to increase partner revenue with sales enablement content. Although you may be on board with content marketing and sales enablement , you may be wondering how you can leverage both of these strategies to increase partner revenue and help your partner sales reps succeed. It all starts with cross-departmental communication and developing content that ensures partner sales enablement success. 3 Types of Bulletproof Sales Enablement Content.

SevOne Up-Levels Its Sales Enablement, Strengthens Sales-Marketing Relationship With MindTickle


Without the right Sales Readiness solution, however, it’s difficult for a geographically dispersed sales team to stay connected, engaged, and successful. SevOne’s initial attempt at creating a sales enablement strategy proved this to be true.

Why Successful Buyer Engagement Needs Sales Enablement


Buyer engagement describes the interactions between buyers and sales reps. This relationship now rewards sales reps who engage buyers with valuable insights and subject matter expertise swiftly and at every stage of the buyer’s journey. A recent Corporate Visions study found that 74% of buyers choose the sales rep that was first to add value and insight. Amplify Buyer Engagement with Sales Enablement. Enter sales enablement.

Buyer 40

Chorus Voted Top Rated Sales Enablement Tool by TrustRadius Reviewers

Today, TrustRadius announced that Chorus won a Top Rated Award in the sales enablement software category, and we couldn’t be more excited! for training and on-boarding new hires, coaching sales teams on best practices, and sharing call transcripts or segments of calls internally.”

Sales Operations vs. Sales Enablement: What You Need to Know


Sales operations and sales enablement are two sides of the same coin allowing your sales team to hone in on the actual selling motions rather than focusing on the back-end processes, tracking down training material, and optimizing the sales teams’ CRM.

Sales Enablement Defined: What is Gartner?


Sales enablement as a function has only recently emerged and its definition can vary from one organization to the next. Because the function is somewhat in its infancy, we want to help empower sales enablement professionals with resources that help them better empower their own teams. Over the next few months, we’ll regularly include posts here on the blog discussing all things sales enablement. How Gartner Evaluates Sales Enablement Solutions.

Sales Enablement Defined: What is Gartner?


Sales enablement as a function has only recently emerged and its definition can vary from one organization to the next. Because the function is somewhat in its infancy, we want to help empower sales enablement professionals with resources that help them better empower their own teams. Over the next few months, we’ll regularly include posts here on the blog discussing all things sales enablement. How Gartner Evaluates Sales Enablement Solutions.

Six Ways Sales Enablement Leaders Can Get the Most from Their Team

Accent Technologies

Read our overview of SiriusDecisions’ six planning assumptions designed to enhance your organization’s sales-enablement efforts in 2019.

Sales Enablement Technology Starts With CRM, But It Doesn’t End There

Miller Heiman Group

If I were to ask you to name a type of sales enablement software, chances are good that CRM would be the first tool to come to mind. In this post, we’ll explore why a mature enablement discipline demands a solid CRM foundation, but it doesn’t end there. CRM is Must-Have Foundation for an Effective Sales Enablement Strategy. Without this system of record, sales management and executive leadership lack the insight they need to promote performance improvements.

Sales Enablement Executive Q&A: In Conversation with SevOne’s Brian Promes


As the next installment in a series of interviews with Sales Enablement and Readiness leaders, MindTickle’s SVP of Strategy and GTM, Gopkiran Rao, recently spoke with Brian Promes to learn about his experience transforming sales enablement into an impactful and engaging initiative at SevOne. As the Vice President of Solutions and Product Marketing, Brian is focused on making enablement an interactive, valuable and fun experience for his sales teams.