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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. This analysis is the most informative pieces of research I’ve seen this year, and I encourage you to read the eBook available for download through Trish Bertuzzi’s blog.

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How to Engage Prospects to Identify True Interest

SBI

And our resources page — we have eBooks, case studies, videos, data sheets, and more. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. G2 Crowd, Salesforce AppExchange, and other software review sites. Nancy: Who benefits most from your solution?

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Blogs, ebooks, webinars, social media. Just ask Eloqua. 60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. This is all of the utmost importance in generating fresh leads.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Master Your Data Universe.

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Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Get the eBook here: The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Combine strategies and tactics in order to maximize our results.