article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208
article thumbnail

[eBook] Account-Based Marketing

DiscoverOrg Sales

There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account. Getting to Know Account-Based Marketing. That’s what we are delivering with our new ABM eBook”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130
article thumbnail

The Ultimate Catch eBook

DiscoverOrg Sales

Ultimate Catch: Your Guide to Account-Based Orchestration is a clever ebook from LeadMD. It maps aligned sales and marketing teams to the positions on a boat and describes how they work together to catch the biggest fish. Deckhands = Marketing. The ebook was sponsored in part by DiscoverOrg, a tech partner of LeadMD.

eBook 133
article thumbnail

“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Value propositioning.

Marketing 246
article thumbnail

The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)

Gong.io

Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. Let‘s say, for example, you use a B2B sales funnel model with the following stages: Awareness. The best sales funnel examples are those that work as a high-level model. Example, please! Consideration.

article thumbnail

3 Examples of Transformational Leadership

criteria for success

This post is a chapter from my latest eBook on Leadership for Organizational Growth. This chapter examines three very different examples of transformational leaders: Mary Barra, Jeff Bezos, and Nelson Mandela. Read on and be sure to download my free eBook and check out our other unique Resources ! “If Mary Barra.