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[eBook] Account-Based Marketing

DiscoverOrg Sales

Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account. Getting to Know Account-Based Marketing.

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When Marketing Meets the New Sales Leader

SBI Growth

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The former leader never fully supported or appreciated Kathy’s marketing team efforts. Meet Kathy.

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Sales Enablement vs. Content Marketing: Why You Need Both

Highspot

Dedicated to creating high-value content for every stage of the customer journey, a content marketer’s role is well-defined. But in organizations with sales enablement teams, confusion can sometimes arise from questions about which team owns content creation, delivers guidance to reps, and coaches teams to work together effectively.

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Why the Sales Operations Role is so Data-Obsessed

SalesLoft

Why is it that the Sales Operations role is so obsessed with data? A position relatively new to the modern sales family, the sales operations role is a crucial data bridge across the entire company, but what is it about data that drives almost 100% of their focus? DOWNLOAD THE EBOOK TODAY.

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Sales Operations Data: CRM or It Didn’t Happen

SalesLoft

It’s safe to say that sales operations leaders are the true masters of the sales universe in the modern age. So, the tech-savvy sales development organizations may be sales operations’ biggest and baddest allies: eager to use new tools, refine their own process and become more efficient through sales operations data.

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Making Salesforce Home Base for Your Sales Operations Process

SalesLoft

What’s the first word you think of when I mention the role of Sales Operations ? If you thought to yourself, “process,” then you must be a data-driven sales nerd, too! But a well-crafted Sales Operations process doesn’t magically come together by a sales nerd making smart decisions. DOWNLOAD THE EBOOK TODAY.

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A Sales Operations Process that Work-Work-Work-Work-Works

SalesLoft

As sales organizations grow beyond the O.G. founding team, and begin to expand to cover additional industries, territories or markets, nailing down a sales operations process that works is as crucial as snagging those front row Rihanna tickets this summer. Which sales process components benefit from classification?