[eBook] Account-Based Marketing

DiscoverOrg Sales

Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account.

eBook 156

The Ultimate Catch eBook

DiscoverOrg Sales

Ultimate Catch: Your Guide to Account-Based Orchestration is a clever ebook from LeadMD. It maps aligned sales and marketing teams to the positions on a boat and describes how they work together to catch the biggest fish. If alignment is important for account-based marketing, it’s critical for account-based everything , which requires coordination between personalized marketing, sales and sales development, and customer success efforts.

eBook 129

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Create eBook Covers That Impress

Fill the Funnel

If you are a marketer, author or salesperson that counts on making a good impression with your clients, you will be interested in eCover Authority. Grab a copy while it is on sale and you will find you use it more often than you might think.

eBook 118

How to Prevent People From Stealing Your eBooks and Content

Fill the Funnel

If you have been creating and sharing content online for any length of time, you have probably experienced the gut-twisting feeling when you discover your eBook or slide deck is being shared freely around the web. I’m talking about that whitepaper or eBook, or even that […].

eBook 105

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Increase Revenue, Decrease Costs - Download the Free eBook!

Pointclear

B2B marketers are certainly aware that business marketing data degrades quickly. To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database.

eBook 130

How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute.

Data 208

Twenty Web Tools To Improve Your Performance eBook

Fill the Funnel

I will be publishing the eBook of the entire collection of all twenty posts in the series this Friday, October 5th. If you are a subscriber you will receive the October newsletter and the link to download the 38-page eBook on Friday morning.

eBook 116

Gold Medal Winner! Top Sales & Marketing eBook: Get Your Copy

No More Cold Calling

Featured

eBook 173

Let’s Talk Sales! Sales Collaboration eBook Interview – Episode 125

criteria for success

Hope you had a great weekend, Let's Talk Sales listeners! Today's episode is all about why sales collaboration is key in business. In this episode of Let's Talk Sales, I interview our Director of [ ] The post Let’s Talk Sales! Sales Collaboration eBook Interview – Episode 125 appeared first on Criteria for Success. Hope you had a great weekend, Let’s Talk Sales listeners! Webinar – 7 Habits of Scalable Sales Teams.

eBook 40

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. SALES: They weren’t a good fit anyway. Set up Marketing SLA Reporting.

Hey! Guess What? Ebooks aren’t “FREE!” – You’re Stealing

A Sales Guy

Free ebooks, white papers, webinars etc. I’m seeing this a lot lately with my clients and on my own website, A Sales Guy U. When a company offers an e-book on How to Get the Most out of Facebook, or a white paper on Cold Call Techniques in exchange for our information we are obligated to share it if we want the ebook. Content marketing is a legitimate and less intrusive marketing medium. The ebook, whitepaper, etc is the offer.

eBook 76

Just Because I Downloaded Your eBook……

Partners in Excellence

Marketing and sales really need to get their acts together. I’m almost hesitant to click on a download for an eBook or White Paper. Actually, that’s a fair trade for an eBook. I downloaded two eBooks from different companies. One was an eBook on Sales Management, containing 2 articles featuring me. I just hadn’t seen the final version of the eBook, so I was downloading it to look at the final copy.

eBook 87

Let’s Talk Sales! Sales Targeting eBook Interview with Elizabeth Frederick – Episode 99

criteria for success

Sales targeting is critical to sales success. That's why in today's interview, we're talking about our newly released sales targeting eBook! And this month on the CFS blog, we're writing about sales targeting ideas. In this episode of Let's Talk Sales, I interviewed our Operations Office & Senior Sales Advisor, Elizabeth Frederick. She just wrote [ ] The post Let’s Talk Sales! Sales targeting is critical to sales success.

eBook 48

Let’s Talk Sales! Sales Management Planning eBook Interview – Episode 117

criteria for success

We're talking about our Sales Management Planning eBook and how it can help you and your team to stay on track. [ ] The post Let’s Talk Sales! Sales Management Planning eBook Interview – Episode 117 appeared first on Criteria for Success. We’re talking about our Sales Management Planning eBook and how it can help you and your team to stay on track. An actionable way to use this planning eBook in your Sales PlayBook.

eBook 43

Top Sales & Marketing Influencers 2014

Steven Rosen

Top Sales & Marketing Influencers. For the second year running, I was honoured to have made the list of The Top Sales & Marketing Influencers. . Quality, regularity and popularity of written work – books, blog posts, articles, EBooks etc.

The Power of Marketing and Sales Intelligence

DiscoverOrg Sales

Sales intelligence. For many years, sales and marketing teams turned to list providers for prospecting and lead generation. You may have heard terms like sales intelligence , marketing intelligence , intent data , predictive data , or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence , and it’s revolutionizing the industry. So, what is a sales and marketing intelligence platform?

A Practical Playbook for Account Based Marketing

DiscoverOrg Sales

Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and.

Free eBook: 2013 – The Year of Mobile Value Selling?

The ROI Guy

But providing the same old presentations and marketing content on a tablet won't necessarily advance sales engagements, or do the trick to drive revenue growth. Click here for a Free eBook , delivering the research and best practice advice you need to develop a winning mobile-powered selling strategy for 2013. ValueStory Sales Enablement Mobile Pisello ebook b2b selling Alinean Value Selling Sales Tools ipad

eBook 59

Sqribble is New Sales and Marketing Technology – Review Here

Fill the Funnel

Sqribble is new marketing technology that changes everything. In this review, I’m going to be taking a closer look at Sqribble — a brand new cloud-based tool that allows you to create eBooks, reports, whitepapers or other digital books on the fly, quickly and easily. The post Sqribble is New Sales and Marketing Technology – Review Here appeared first on Fill the Funnel. Conversion Internet Prospecting Marketing Sales Web Tools eBook Sqribble

Sqribble is New Sales and Marketing Technology Review

Fill the Funnel

Sqribble is new marketing technology that changes everything. In this review, I’m going to be taking a closer look at Sqribble — a brand new cloud-based tool that allows you to create eBooks, reports, whitepapers or other digital books on the fly, quickly and easily. The post Sqribble is New Sales and Marketing Technology Review appeared first on Fill the Funnel. Conversion Internet Prospecting Marketing Sales Web Tools eBook Sqribble

How to Operationalize Account-Based Marketing

DiscoverOrg Sales

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. In short, the first rule of account-based marketing is : know your target accounts.

When Marketing Meets the New Sales Leader

Sales Benchmark Index

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. What if he is just like the previous sales leader?

The Globalization of Business – FREE eBook

Jonathan Farrington

The keys to actualizing competitive superiority in this new global market lie in nurturing talented people and connecting those minds across the globe. This article was my contribution to a brand new eBook “The Future of Business Collaboration” which you can download here.

eBook 38

Marketing Attribution: Keep It Simple

InsightSquared

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

The Power of Sales Intelligence #1: Data quality and management

DiscoverOrg Sales

Time to plan your next marketing campaign, or start prospecting into your top accounts! You’ve been in sales and marketing long enough to know it’s never quite that easy. Marketing and sales intelligence is different : It’s more than just data. Marketing and sales data is no different; it also needs to be constantly refreshed to be accurate. Are you new to marketing and sales intelligence… or not sure why you should care?

Data 129

Your 2014 Marketing Budget Roadmap

Sales Benchmark Index

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. An LDR is not a sales rep either.

8 Lessons From Online Dating For Email Marketers

DiscoverOrg Sales

Earlier this year I tried my hand at email marketing here at DiscoverOrg. As a sales guy, Steve talks about getting on the phone, listening, and sharing. With Increased Access Comes Increased Market Competition. Get the eBook.

6 Strategies for “Magical” Sales and Marketing Alignment

Sales Hacker

Last week, I got a marketing email announcing a major promotion (three months free) about a product I had just purchased and paid full price for. When I contacted my Sales rep to ask about the promotion and see if they could grant me the discount, he said he knew nothing about it.

What Kind of B2B Marketing Personalization Gets Results?

Corporate Visions

The post What Kind of B2B Marketing Personalization Gets Results? In today’s world of big data and hyper-targeted marketing campaigns, most B2B marketers believe the more personalized your message, the better your results. The Marketing Personalization Study.

B2B 109

Sales enablement ROI for the product marketing director

Showpad

Identifying what drives return on investment is just as crucial as increasing it for product marketing leaders. But product marketing leaders need both quantitative and qualitative metrics to prove impact and make data-driven, strategic content investment decisions.

How to Avoid a Marketing Automation Catastrophe

Sales Benchmark Index

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. If marketing automation is the car, content is the fuel.

Marketing Attribution: Keep It Simple

InsightSquared

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

ROI 76

Using Your Marketing Automation for To-Partner Marketing

Allbound

Using Your Marketing Automation For To-Partner Marketing. Most companies today have adopted some form of marketing whether it’s digital, email, social or content in order to increase brand awareness and generate leads. What is to-partner marketing?

Creating a Cohesive Content Marketing Strategy

Allbound

A key factor of success for your channel is a cohesive marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy. Create shared marketing goals.

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. With these awe-inspiring displays of superhuman intelligence, it’s no wonder Marketing teams will spend $2 billion a year on AI tools by 2020. The rise of AI-Assisted Sales and Marketing.

B2B 140

How Digital Selling and Digital Marketing Work Together To Win Sales

Hubspot Sales

As much as I appreciate these hot topics, they are each connected to digital marketing. Digital Marketing. Let's start with digital marketing. Simply put, digital marketing involves connecting with and influencing your potential customers in the online space.

Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time.

B2B 256

How Marketing can Partner with Sales to Drive Results

Sales Benchmark Index

We recently surveyed hundreds of marketing leaders in small to medium size businesses. In our research, we found that marketers are feeling the growing pressure to prove their marketing spend is generating results. Answer: Partner with Sales.