The Ultimate Catch eBook
MAY 5, 2017
Ultimate Catch: Your Guide to Account-Based Orchestration is a clever ebook from LeadMD. It maps aligned sales and marketing teams to the positions on a boat and describes how they work together to catch the biggest fish. If alignment is important for account-based marketing, it’s critical for account-based everything , which requires coordination between personalized marketing, sales and sales development, and customer success efforts. Fishermen = Sales.