Sun.Aug 09, 2020

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Sales Leads Are a Perishable Asset

Sales and Marketing Management

Author: David Hoang How you manage leads makes the difference between a wasted investment and a solid return on investment. Once your company spends money to find a prospect, the clock starts ticking. Each inquiry has a life span. Some of the leads may take a year to buy something, some may take six months and some will only take a few months or a few days.

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Our customers don’t know what they don’t know

Membrain

Recently, I was in a discussion with a group of outstanding sales people. They were talking about how to align their selling process with the customer buying process.

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Building Marketing and Sales Funnels with Video

Pipeliner

How does video benefit you as a marketing and sales tool? In this Expert Insight Interview hosted by John Golden, Daniel Glickman discusses building marketing and sales through video. Daniel Glickman is globally appreciated marketing leader, author, and speaker. He’s a CMO of Wave.video, and he manages advertising, digital marketing and PR activities.

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How to Acquire the Prospecting Mindset

Anthony Iannarino

I started making cold calls when I was fifteen years old. I left my job washing dishes at a large banquet center and started calling community leaders to ask them to host a bike-a-thon for a popular charity. On my first job, I learned that it was very easy to outwork the other dishwashers, especially those who were afraid of getting wet, which prevented them from working in front of the station.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Working To Improve Tomorrow

Pipeliner

Each new day and season brings reason for us to be working to improve tomorrow. Keeping on top of the economic news and technological updates require us to be in a forever state of revising plans. The thought applies to many aspects of our lives. Companies are now making predictions of what is to come. Not only do we need to pay attention to the projections, but also how the pundits communicate them.

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Weekly Recap, August 9, 2020

Selling Energy

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

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August Will Shape Your Fall Harvest

The Pipeline

By Tibor Shanto. August is usually a period of lull in many markets. Vacations, annual shutdowns, getting past camps, and into schools, all the familiar rituals of summer’s end. But there is little usual about anything in 2020, which offers you a choice, take advantage of turbulence and up your game. Or tinker with things on the edge hoping to full someone other than yourself.

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