Thu.Dec 06, 2018

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Should the VP of Customer Success Report to the VP of Sales?

SBI Growth

Customer Success continues to be one of the hottest topics on the mind of the sales leaders and CEO’s we work with. Few will argue against the benefits of Customer Success – driving profitable growth, product adoption and customer reference-ability.

Report 203
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Startup CEOs: Create a Killer Sales Playbook and Pass the Baton to Sales

SalesLatitude

You’re the CEO of a startup company who has developed an amazing product or service. It satisfies a need in the marketplace that has been woefully underserved. You go to market, make lots of connections, and fill your pipeline with opportunities that require your products and/or services. Those deals close and your customers are very happy with the outcome.

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Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

Author: Patrick Foster Instagram has become one of the most popular social networks in the world?—?it now has 1 billion users ! While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. So it’s huge news that Instagram recently announced a new service: IGTV (Instagram TV).

B2B 194
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November 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more!

B2B 113
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Are You Closing Sales Or Opening Relationships? with Adam, Episode #94

Vengreso

Subscribe to Selling With Social. Apple Podcasts | Stitcher | Google Play | Google Podcasts. Every sales professional wants to be closing sales on a higher level. But what most of us don’t realize is that we don’t achieve that through learning better sales techniques. We do it by opening up more relationships in an authentic, heartfelt way. My guest on this episode of #SellingWithSocial is Adam Markel.

Closing 111

More Trending

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Are You a Thought Leader? 6 Ways to Tell.

The Center for Sales Strategy

In almost every industry, there are people or businesses we think of as being thought leaders. These people and organizations are the ones that you check on regularly with regard to innovation, market challenges, and new initiatives. The thought leadership position is certainly an advantageous position to have, as it can help with lead generation , sales, recruitment and retention, new business opportunities, and more.

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Critical Skills For Sales Leaders

Partners in Excellence

I’ve written a lot about the need for new skills for sales people, the traditional selling skills are in sufficient for success in the future. I’ve even gone so far as to suggest we stop training sales people in traditional selling skills, focusing on skills critical for the future. One might expect, the same applies for sales leaders/executives.

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Client Storytelling involves more than retelling Business Cases

Babette Ten Haken

How comfortable are you with client storytelling? Storytelling is a Big Idea involving professional evolution of soft skills you are less-than-comfortable applying to business development and problem-solving. First, most of us do not perceive ourselves as storytellers. We leave that function up to “someone else” in our organization or association – whomever that may be.

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How to nail your proposals with Mimiran’s Reuben Swartz

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Reuben Swartz, Founder of Mimiran Sales Acceleration Software. The post How to nail your proposals with Mimiran’s Reuben Swartz appeared first on Predictable Revenue.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Real Estate Photo Guide: The Good, The Bad & The Ugly

Hubspot Sales

The importance of good real estate photography when it comes to property marketing and promotion is higher than you may think. Whenever a person stumbles upon your listing, the first thing they'll look at are the photos before doing any further research. The real estate rental and buying markets are highly competitive, and to be able to showcase all the benefits of your listing, it's crucial to work on your photography skills take excellent before you list your rental to attract as many people a

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The Best Way to End 2018

Engage Selling

We’ve talked repeatedly, especially this year, the importance and value of your relationships.

Meeting 84
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5 Things to do 5 Minutes Before Every Sales Meeting

Artesian Solutions

Running an impressive sales meeting is no easy task. How many times have you wished that you’d been just that little better prepared? That you had been better at capturing and holding the attention of the room? That you knew more about the individual people attending? Did you know that the average seller spends 19% of their time attending sales meetings ( Super Office data ), they’re therefore a massive part of your role and something you invest a lot of effort in.

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HubSpot Webinar Recap: How Customer Success is Key to Business Growth

Guru

On Tuesday I sat down with Michael Redbord, General Manager of Service Hub at HubSpot , to talk about the paradigm shift in customer service (CS) and how the function is becoming a key revenue driver for businesses. Prior to taking the helm of the Service Hub, which offers teams modern customer service tools to adapt to today’s empowered customers, Michael was VP of Services and Support at HubSpot, after having held support and CS leadership roles there for over 8 years.

Hubspot 56
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Personalized Visual Prospecting Helped Us Create “Luck”

SalesLoft

Thomas Jefferson was obsessed with building things. He even designed the Virginia State Capitol in Richmond! Jefferson also famously said, “I’m a great believer in luck, and I find the harder I work, the more I have of it.” He wasn’t wrong. A constant focus on innovating – no matter your industry or job function – creates an environment that manifests opportunities you may not even see coming.

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Moving from Sales Documents to a Database of Selling Knowledge

Bigtincan

Part 2 of Driving Success from Sales Enablement Investments Blog Series Every sales journey starts with a great conversation In solution selling and value-based selling programs, we all know the challenges our sales teams face: Lack of knowledge on customers Inadequate preparation before calls and meetings Selling features instead of value Not aligning the right message […].

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Mentoring in the Workplace: How a Little Guidance Goes a Long Way

criteria for success

Are you a CEO, VP, or Manager looking into initiating mentoring in the workplace? Good for you! Too often, employees feel dissatisfied at their jobs. The reasons will vary from company to company, but many times these are obstacles that can be overcome with a little open communication. You may be thinking, why is it [ ] The post Mentoring in the Workplace: How a Little Guidance Goes a Long Way appeared first on Criteria for Success.

Company 53
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Forrester & SiriusDecisions Acquisition: Ripple Effects for Chief Revenue Officers Everywhere

Sales Hacker

Unless you were living under a rock, sales leaders everywhere woke up this week to the news that Forrester would acquire SiriusDecisions for $245MM in cash. Forrester will help bring SiriusDecisions’ data and consulting tools to new verticals while SiriusDecisions will, in turn, add $100MM in revenue in 2019 and double Forrester’s potential market in strategy from $20B to $40B by opening up B2B industries.

Revenue 45
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Get Past Gatekeepers and Screeners: Don’t

Smart Calling

Lots of conventional sales material says to “get past” the gatekeeper, or is about “going through” the screener. And that is bad information, which actually salespeople to get shut down and turned away. In this episode of “The Art of Sales Show,” you’ll hear the professional, authentic way to deal with assistants, and how to get them working WITH you, instead of against you.

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Positioning Technical Features to Sound Simple

Product Management University

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. No one understands our unique value. Any suggestions? The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. Instead of trying to make technical features sound simple (almost impossible), explain one or two job tasks that are common and troublesome to your u

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Tips for Writing 2019 Goals

Selling Energy

In the fast-paced world of business, it may seem difficult – and frankly unrealistic – to take time away from work to sit down and write a list of goals. The payoff, however, greatly outweighs the burden. If you block out a bit of time from your busy schedule to set goals, not only will you be more successful, you’ll also save yourself a lot of time in the long run.

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Sometimes the Only Way Through is To Do

Hyper-Connected Selling

The post Sometimes the Only Way Through is To Do appeared first on David J.P. Fisher.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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3 Character Traits That Will Make You a Successful Sales Person

Jeff Shore

By Amy O’Connor. ?Proper influence and persuasion is about making it easy for people to do what is in their best interest to do. Our job in sales is to help people achieve whatever mission they are on. The best helpers are the most successful sale people. How do you become more helpful? Focus on these three character traits. Character Trait #1: Awareness of Self.

Energy 109
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What's an LLP? Limited Liability Partnerships Explained in 800 Words

Hubspot Sales

If you're an entrepreneur, there are a few legal structures you can pick for your business. You can choose a sole proprietorship , corporation, general partnership, limited liability company, or limited liability partnership. In this guide, we'll specifically take a look at LLPs, or limited liability partnerships. What Is an LLP? An LLP is a formal partnership between at least two business partners.

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How Nuveen Expanded Their ‘Content Creator Pool’ for Better Learning and More Consistent Messaging

Allego

Want to learn how to fix a leaky faucet? Call up a YouTube video. Need an analysis of how the midterm elections might affect your mutual funds? Ask Alexa to round up relevant articles, blogs, podcasts and videos from top subject matter experts. Despite the much-heralded “democratization” of content creation that helps people every day, many companies still rely on a tiny number of “the usual suspects” for their communications and sales training content.

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Expand Your ‘Content Creator Pool’ for Better Learning and More Consistent Messaging

Allego

Want to learn how to fix a leaky faucet? Call up a YouTube video. Need an analysis of how the midterm elections might affect your mutual funds? Ask Alexa to round up relevant articles, blogs, podcasts and videos from top subject matter experts. Despite the much-heralded “democratization” of content creation that helps people every day, many companies still rely on a tiny number of “the usual suspects” for their communications and sales training content.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.