Sat.Mar 03, 2018

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10 Big Sales and Marketing Concepts for Growth

Pipeliner

1) It’s buyers who are in charge. The time has passed of mystery in the sales process. “Selling” doesn’t happen anymore—it’s only buying. Since potential customers can find near perfect information online, salespeople must transform themselves the the role of “authority” to “consultant.” Product narratives have to tell stories, and businesses must have the agility to respond before an opportunity slips away. 2) Generating attention.