Sales and Marketing Management
JUNE 14, 2022
Video marketing is a great way to show off your brand’s genuine essence and, as a result, connect with your audience on a deeper level. Just make sure your video makes sense for the platform. The post 3 Platforms for Showcasing Your Authentic Brand Videos appeared first on Sales & Marketing Management.
Zoominfo
JUNE 14, 2022
During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. The message was clear: those who embraced these new tools would gain a crucial competitive advantage over those that did not.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Predictable Revenue
JUNE 14, 2022
Simon Severino joins the Predictable Revenue podcast to discuss how to increase your return on luck as a business leader. The post How to Increase Your Return On Luck as a Business Leader appeared first on Predictable Revenue.
Zoominfo
JUNE 14, 2022
Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Luckily for you, we’ve run the trials, talked to the experts, and are sharing some of the most common mistakes, so you never have to make them again.
Advertisement
A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.
The Center for Sales Strategy
JUNE 14, 2022
It's always surprising to me how few sellers conduct an audit of a prospect's website and social media presence prior to meeting with a prospect. This simple step doesn’t need to take a lot of time, but it will go a long way to help prepare you to ask better, more knowledgeable questions about the prospect, their business, and what might be important to them.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Smooth Sale
JUNE 14, 2022
Photo by ColiNOOB via Pixabay. Attract the Right Job Or Clientele: Do You Regularly Test Options? It is always a good practice to test options regularly. However, when mishaps occur, it becomes essential to do so. Four errors recently occurred via vendors, but one can potentially affect business having my attention. Rather than lamenting the problem, I am testing what may and may not work today as it may affect future work.
Partners in Excellence
JUNE 14, 2022
I was recently asked to review the “first meeting” presentation for a large technology organization. As a disclaimer, this organization’s presentation was no different than 100’s of these that I’ve seen from other organizations, or pitches that have been inflicted on me in first meetings with potential vendors. But, it’s interesting to look at this as an example of how we “connect” with customers.
Selling Energy
JUNE 14, 2022
As I’m sure most of you know if you read my blog regularly, compelling (and accurate) financial analysis is a key component in selling energy solutions effectively. So, what exactly is financial analysis? Most people would probably agree that it’s the accurate cost/benefit analysis of a proposed investment. Before you can have accuracy in this analysis, you have to ask yourself, “Where do the costs and the benefits come from?
Hubspot Sales
JUNE 14, 2022
Ah, here you are — searching for articles on the riveting topic of revenue recognition and the latest accounting standard, otherwise known as ASC 606. You’re here because you know that when you run a business, there is typically one goal. Some call it earnings, profit, or income, but at its core, it’s revenue. You’re probably also aware that how your company accounts for revenue depends on different factors.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Alice Heiman
JUNE 14, 2022
Just ask your customers, and they will tell you. You are trying to drive sales growth at your company. You may want incremental growth, or, like most CEOs I work with, you want to drive exponential growth, and your investors depend on it. . Company leaders set a target and expect the go-to-market team to get after it. Unfortunately, in most cases, more of the same won’t do.
Allego
JUNE 14, 2022
Welcoming new hires and giving them the skills and confidence they need has never been more challenging. Hybrid work has disrupted traditional training and the financial services industry—with its emphasis on personal relationships—faced unique issues. Allego customer Voya Financial began using the platform in new ways during the pandemic to help them overcome these challenges.
Outside Sales Talk
JUNE 14, 2022
David is a sales expert, professional keynote speaker, podcast host, and bestselling author. Using his over 20 years of experience, he combines nuanced strategy and real-world tactics to guide sales professionals as they navigate and leverage the evolving landscape of sales. David has two new editions out of his books, Networking in the 21st Century & Networking in the 21st Century on LinkedIn , which we will be discussing today. . .
Pipeliner
JUNE 14, 2022
Being relentlessly positive is not the same as being happy all the time. The latter is a fantasy, and the former is a productive approach to living. In this Expert Insight Interview, we welcome Pamela Jett, leadership expert, speaker, author, and executive advisor. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
Advertisement
Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.
Bigtincan
JUNE 14, 2022
How do medtech reps use sales enablement to be more effective in their daily routines? You can get a customized tour of Bigtincan here, see a generalized demo video here, or keep reading this step-by-step walkthrough of how medtech sales reps use digital training, AI coaching, and content management tools to better engage with healthcare professionals. […].
Pipeliner
JUNE 14, 2022
In this Expert Insight Interview, Nicole Greer discusses creating a vibrant culture. Nicole Greer is the principal coach and CEO of Vibrant Coaching, which helps individuals, corporations, government entities, and non-profits become the people they were created to be through defining and fulfilling their missions, working better in teams, and exemplifying excellent leadership.
Mindtickle
JUNE 14, 2022
All too often, revenue leaders buy into the outdated (but still widely accepted) notion that great sales reps are born, not made. According to this view, a person either has what it takes to be a successful seller or they don’t — and those who do drive the lion’s share of sales. Those leaders focus primarily on hiring for fit — and hope for the best.
LeadIQ B2B Sales Prospecting
JUNE 14, 2022
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
John Barrows
JUNE 14, 2022
The post WEBINAR: James Buckley hosts “How to Close EMEA Deals Before the Summer Slowdown” appeared first on JB Sales.
criteria for success
JUNE 14, 2022
Motivational Sales Quotes. Are you looking for some motivational sales quotes to inspire your sales team? We've got you covered! We’ve put together a list of 15 motivational sales quotes from professional sales trainers, speakers, and authors. You’ll hear sales advice from industry leaders including Stephen Covey, Jill Konrath , Napoleon Hill, Michael Gerber, Simon Sinek, Malcolm Gladwell, and more.
SugarCRM
JUNE 14, 2022
It’s been more than 30 years since email took the world by storm. What was once “new age communication” is now as standard as a telephone number, connecting us to work, family, commerce, etc. For marketers, reaching the customer inbox is still easier said than done. Winning at the deliverability game requires engaging content and understanding key email metrics like email bounce rate, hard and soft bounces, and double opt-ins.
Expert insights. Personalized for you.
177 
Let's personalize your content