Sales Leads Are a Perishable Asset
Sales and Marketing Management
AUGUST 9, 2020
Author: David Hoang How you manage leads makes the difference between a wasted investment and a solid return on investment. Once your company spends money to find a prospect, the clock starts ticking. Each inquiry has a life span. Some of the leads may take a year to buy something, some may take six months and some will only take a few months or a few days. We know that nearly half of any group of leads will buy.