Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. One business is an ideal fit. The other? Not so much. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Membrain

MAY 9, 2021

One of the most unhelpful “rules of thumb” in B2B selling is the long standing and widely quoted myth that the benchmark standard when it comes to sales pipeline management is 3x quota coverage.

Pipeline 88

Pipeline Quota B2B Sales 88

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. One business is an ideal fit. The other? Not so much. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Selling Energy

MAY 9, 2021

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

Energy 52

Energy Sales 52

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

LeadBoxer

MAY 9, 2021

Don’t be scared of the technical jargon surrounding Internet Protocol version 6 (IPv6). If lead generation is a major component of your company’s marketing plan, then learning about the latest version of the Internet is a must. Once you understand what IPv6 is, why it’s important to your business, and how to leverage it, you’ll be able to identify and nurture prospects more effectively and responsibly than you currently do.

Lead Rank 85

Lead Rank Lead Scoring Policies Lead Generation 85