Why ZoomInfo Chat is the next-generation conversational marketing solution
Zoominfo
JULY 23, 2021
Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. However, chatbots are only as intelligent as the underlying database.”.
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