Fri.Feb 11, 2022

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The Product Marketing Playbook for Sales Enablement

SalesHood

In our Product Marketing Playbook for Sales Enablement talk, Saleshood CEO Elay Cohen discussed why it's important for product marketers to own parts of sales enablement and outlined how product marketers can embrace sales. Here’s a look at the content discussed during the webinar. The Product Marketing Playbook for Sales Enablement Product [ ] The post The Product Marketing Playbook for Sales Enablement appeared first on SalesHood.

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Weekly Roundup: Recruiting with Super Bowl Swag, Workplace Trends + More

The Center for Sales Strategy

- MOTIVATION -. "Change before you have to.". - AROUND THE WEB -. > Lessons from the Underdogs: How to Recruit with Super Bowl Swag – Lever. With Super Bowl LVI almost here, I think many people would agree it’s not the matchup they expected. But isn’t that what we’re all trying to do: win when we need to? Whether it’s finding strong talent, hitting that revenue target that seems out of reach, or hiring our enormous quota as it grows month over month, it’s what talent professionals are tasked

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How Tech Can Improve Your B2B Customer Service

Pipeliner

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Businesses that learn about these technologies today are well-equipped to integrate them into their customer service operations and maximize their value.

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How to Take Your Business Marketing Strategy to the Next Level

Smooth Sale

Photo by Kaboompics from Pexels. Attract The Right Job Or Clientele: How to Take Your Business Marketing Strategy to the Next Level. Note: Nick Rojas provides today’s guest Blog, ‘How to Take Your Business Marketing Strategy to the Next Level.’ The insights are essential for business growth and the precursor for successful sales. Nick Rojas is a business consultant and journalist.

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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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5 Keys to Effective Sales Onboarding

Sandler Training

Onboarding sales talent has never been more important, given the tightness of the current labor market. Yet the most effective, proven best practices for shortening the runway to success for new hires remain largely unknown and unimplemented. Here are five keys to effective sales onboarding that we make a point of sharing with our clients.… The post 5 Keys to Effective Sales Onboarding appeared first on Sandler Training.

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Trojan Horse Basics

Selling Energy

When it comes to proposing energy efficiency changes, it may seem overwhelming to your prospects. They may perceive it to be a hassle-filled process with paperwork and government interference, or something that has little value to them. As with any Selling Energy strategy , you’ll have to ask yourself how to overcome their objections.

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Harnessing Critical Mass Influence

Engage Selling

Are you effectively harnessing Critical Mass Influence? So far in this series on Right on the Money strategies that you must embrace in today’s changed marketplace, I’ve talked about how … Read More. The post Harnessing Critical Mass Influence first appeared on Colleen Francis - The Sales Leader.

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The complete manufacturing document management system: an overview of Bigtincan

Bigtincan

Companies using one or more content repositories that rely on metadata and folder structures to organize content may experience these struggles: Finding documents is tedious because you have to search through tons of folders or remember exact metadata for the file you need (which can make daily tasks and audits a nightmare). Controlling how documents […].

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The Next Class of Sales Professionals

The Sales Readiness Blog

The great Resignation. Realignment. Reshuffling. Whatever you call it there is a lot of movement in sales organizations these days. Attracting and retaining talent is top of mind for most sales leaders we’ve talked to in 2022. One great source of sales talent is new and recent college graduates: inexperienced, but bright and highly trainable. They represent the next generation of sales talent that will be entering the workforce.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What Is The Most Important Skill For A Negotiator To Have?

The Accidental Negotiator

Becoming an active listener can help to get better negotiation results Image Credit: knowingPark. Negotiators are always looking for ways to become better. We’ll read books, we’ll attend courses, and we’ll talk with the experts in order to develop new negotiation styles and negotiating techniques. Our ultimate goal is to find a way to make our next negotiation go quicker and more smoothly as we work our way towards getting the deal that will meet the needs of both sides.

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How Do I Get Enterprise Buyers to Watch My Videos? | Tyler Lessard - 1531

Sales Evangelist

Video is one of the most successful and valuable tactics salespeople can implement to land more meetings and reach higher sales goals. But it can be challenging to start without understanding the basics. On today’s episode of The Sales Evangelist, Donald is joined by Vidyard’s VP of Marketing and Chief Video Strategist Tyler Lessard to discuss how you can start integrating video content into your outreach campaigns.

Video 40
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Demand Gen Experts Should Ask, 'How's Your Steak?'

Green Lead's B2B

We were dining at my favorite local restaurant for my oversized salad (mandated by my wife and doctor), when I observed each of the servers checking in with their customers within 5 minutes of serving their entrées, "How's your steak cooked?", "Is the salmon to your liking?". How often do demand gen experts ask their sales team, "How are your leads?

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How Do I Get Enterprise Buyers to Watch My Videos? | Tyler Lessard - 1531

Sales Evangelist

Video is one of the most successful and valuable tactics salespeople can implement to land more meetings and reach higher sales goals. But it can be challenging to start without understanding the basics. On today’s episode of The Sales Evangelist, Donald is joined by Vidyard’s VP of Marketing and Chief Video Strategist Tyler Lessard to discuss how you can start integrating video content into your outreach campaigns.

Video 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Make a Cold Call [Cold Calling that WORKS!]

Marc Wayshak

Do cold calls feel like the equivalent of banging your head against a cement wall? That’s the experience most salespeople have when making cold calls. Not pleasant…. But cold calling really can work. Making dials to prospects that you don’t know absolutely can—and does—lead to actual sales. And yet, fewer and fewer salespeople are cold calling these days, which opens up a world of opportunity for those salespeople who learn to embrace the power of the cold call.

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[Checklist] Tips to Build Value in Sales Negotiations

RAIN Group

In our sales negotiation research , we studied the factors separating the best negotiators from the rest. According to buyers, six out of 10 sellers cave on price at some point in negotiations. While it may be tempting to concede on price to secure a sale, a single concession can make a buyer expect more later on. Lowering the price also says a lot about the value you place on your offerings.