Product-led vs. Sales-led Growth: Do You Have to Choose?
Zoominfo
MAY 12, 2023
In recent years, product-led growth has become a hot strategy because it allows for quick scalability with relatively minimal investment. Some of the fastest growing companies like Shopify, Snowflake, and Zoom use this tactic, making it look all the more appealing. But that doesn’t mean companies with a more sales-led approach to growth are headed for the scrap heap.
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