How To Succeed In Upstream Marketing
Sales and Marketing Management
OCTOBER 4, 2018
Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them. An alternate to this has been emerging in recent times and is becoming increasingly popular among B2B organizations.
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