Want Qualified Sales Leads? Stop Your Team from Cold Calling
No More Cold Calling
MARCH 16, 2017
Lead generation shouldn’t be that tough. Let’s be honest. Cold calling is bottom-of-the-barrel prospecting. It can take eight to 14 touches to just to reach a prospect who isn’t expecting a call from your sales rep. He’s “dialing for dollars” (read: “wasting time”), and who has time to waste?