Sun.May 15, 2022

Enabling Our Customers To Feel Good About Themselves And What They Are Doing

Partners in Excellence

I wrote, People Buy From People, focusing on the importance of human based engagement as a wake up call to the overwhelming trend to depersonalize the relationship.

“People buy from people.”


I don’t know how many times I’ve read this mantra about selling. I don’t know how many times I’ve repeated it, myself. Somehow, today, I read it in some post, and the irony caused me to burst out laughing! Sales Management


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Weekly Recap, May 15, 2022

Selling Energy

Here are our sales-enhancing tips from this week's Selling Energy Blogs. sales tips sales performance sales success

The Problems Faced by SaaS Businesses that Work Through Partners (video)


In this Expert Insight Interview, Sunir Shah discusses his current company, AppBind, and how it solves the billing challenges that partners face when combining multiple SaaS products into a bundled service.

Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, and marketers want to deliver. But how do you break through the digital noise? Download Sendoso’s new eBook to discover new ways to engage the enterprise buyer with strategic ABM gifting.

?? Creating a Culture of Engaged Employees


Communication is a critical component in the success of any organization. In this Expert Insight Interview, we welcome Chellie Philips, an award-winning author with over 20 years of corporate experience in public relations, marketing, and communications.