3 Essentials CEOs Must Consider to Increase Sales
Alice Heiman
JUNE 28, 2022
Sometimes I feel like we are completely missing the boat. To no fault of anyone, we focus on our own company, our brand, people, product, and service. It’s not wrong; it’s that we have the wrong perspective. . All of those are important but should be seen through the customer’s eyes. When we have their perspective in focus, we make their buying journey easier. . “What are you doing to make it easier to be your customer and harder to be your competitor?
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