Tue.Aug 09, 2022

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5 Ways CEOs Can Lead Sales Through a Recession

Alice Heiman

Is a recession looming? I remain optimistic that the economy will continue to do well, but others feel the economic uncertainty. I see it in several sectors. CEOs are getting nervous and laying people off. . Traditional wisdom says you must hunker down during a recession and weather the storm. The focus is normally on cost-cutting and survival. And that is the behavior we are seeing from some already, even though a recession hasn’t been declared. .

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How to Recruit and Retain a World-Class Writing Team

Sales and Marketing Management

There's a better way to assemble a top-notch freelance marketing and PR content team than resorting to the online platforms where anyone can call themselves a writer. The post How to Recruit and Retain a World-Class Writing Team appeared first on Sales & Marketing Management.

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The Adapter’s Advantage: Ryan Thompson on Driving Diversity & Fueling Growth


Welcome to The Adapter’s Advantage : Breakthrough Moments that Lead to Success. In our 50th episode, Medtronic global training executive and proud member of the Citizen Potawatomi Nation, Ryan Thompson describes bringing his whole self to work, how to fuel growth through world-class training, and the power of driving inclusion and diversity across the organization.

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Channel Partnerships by the Numbers

Sales and Marketing Management

A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies. The post Channel Partnerships by the Numbers appeared first on Sales & Marketing Management.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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7 Valuable Sales Training Techniques, According to Real Sales Leaders

Hubspot Sales

Most salespeople aren't born ready to take on the field — with no need for guidance or insight. That's why leaders need to leverage effective sales training techniques to set reps on the right course and facilitate their professional growth. But training sales reps can be every bit as challenging as it is necessary — so to help you navigate the process, we asked real sales leaders to share some methods they use to bring new salespeople up to speed.

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Is Permission Necessary to Achieve Success?

Smooth Sale

Photo by darksouls1 via Pixabay. Attract the Right Job Or Clientele: Is Permission Necessary to Achieve Success? Most of us are taught in childhood that to proceed, we need permission, but is permission necessary to achieve success? Perhaps the question opens the proverbial ‘can of worms,’ but the answer is worthy of exploration. To excel, we need to know what we want precisely and desire to achieve.

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Go and Grow

Sales and Marketing Management

Forming channel partnerships is distinctly different than growing them. Here are 9 steps for each effort. The post Go and Grow appeared first on Sales & Marketing Management.

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Flockjay Has the Cheat Code For a Successful Team with Shaan Hathiramani

Sales Hacker

In this episode, we’ve got Shaan Hathiramani with us. Shaan is the Founder and CEO of Flockjay. Shaan started Flockjay as a way to train people from non technical backgrounds and usher them into the tech ecosystem primarily through sales. Now Shaan has made Flockjay a platform to give managers and sales leaders cheat codes to how and why they win by following the journey of their success stories.

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What Channel Strategy Is Right for You?

Sales and Marketing Management

Not all channel partnerships are alike. Some aren't even designed with increasing sales as the top priority. Knowing the different types of channel partnerships will help you get it right. The post What Channel Strategy Is Right for You? appeared first on Sales & Marketing Management.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Focus on the Why

Selling Energy

If you’ve attended one of my sales trainings or are a regular reader of my blogs, you’ve likely heard me talk about focusing on the “why” and watched Simon Sinek’s TED talk on “How Great Leaders Inspire Action”. If you can’t determine why someone would feel compelled to purchase from you, how can you expect to present him or her with a compelling value proposition?

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Channel Travel Incentive Program Reaps 8:1 ROI

Sales and Marketing Management

An electrical products distributor that offered mid-tier channel partners a group travel program realized a 23% increase in projected sales growth. The post Channel Travel Incentive Program Reaps 8:1 ROI appeared first on Sales & Marketing Management.

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Increase Sales Success with the “One More Meeting” Prospecting Strategy

The Sales Readiness Blog

Most sales leaders are hyper-focused on increasing the sales team performance and try anything to improve prospecting activities. They look to create more opportunities by adding new tools to the sales stack, retraining the team, automating processes, and even outsourcing meeting acquisition.

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Why organizing sales enablement content can feel like pushing a boulder up a hill


It’s a phrase we’ve all heard a thousand times: Content is king. And when you have the right content, you start conversations, demonstrate value, and address pain points with buyers in ways no sales deck can. . So it stands to reason that the more content you have, the better. Right? Well … no. That’s not really true at all. And we all kind of know that deep down.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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How to Personalize Email with Marketing Automation


There is more to email marketing than email blasts and trigger emails. Creating relevant messages means being able to place your product in front of the people who are already looking. How do you find them, and how to deliver relevant content? The first step is to move your focus from marketing communications to digital conversations for greater personalization. 91% of consumers say they are more likely to buy from brands that provide offers and recommendations that are relevant to them.

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Cold Emails That Work

Janek Performance Group

Cold emailing prospects is a highly underrated sales skill. For it to be effective, we need to change our perspective on the purpose of cold emailing. For professional sales reps, cold emails should be viewed as a relationship-building tool, instead of a sales tool or promotional tool. For modern sellers, it is a mistake to attempt to generate a sale or even an appointment for a complicated solution with a cold email.