Major Accounts – The Growth Framework
Pipeliner
AUGUST 20, 2022
Recently, I had a planning session with a CSO from an HR services firm that had just landed their first large client, a Fortune 500 pharmaceutical company. As you might guess, she was very excited about this significant achievement and its potential for game-changing new revenue and profit. The journey from serving small and medium-sized accounts to winning business with major accounts can be a long one.
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