Why Traditional Sales Training Fails and How Collaborative, Ongoing Learning Drives Real Results
SBI Growth
MAY 5, 2025
Sales organizations are investing heavily in sales training, yet the results tell a concerning story. Between 2021 and 2023, overall revenue growth rates dropped by 12% and the percentage of sellers achieving quota fell by over 4%, leaving only 56% meeting their targets. Despite spending more on training and resources, companies are receiving less in return, creating an urgent need to reassess traditional methods.
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