SBI Growth

JUNE 17, 2017

Modern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings. Revenue attribution models give executives a clear line of sight from the corporate strategy through customer.

Campaigns 209

Campaigns Marketing Revenue Strategy 209

Increase Sales

JUNE 17, 2017

One of my most favorite people, Michael Sleppin (who is now retired) saw strangers as a sales prospecting opportunity. Michael would talk to anyone and by being so open he made incredible contacts. Yet we as children are conditioned not to talk to strangers. To overcome this negative yet protective childhood conditioning requires us to leave our comfort zones and to accept that our FEAR of talking to strangers is F alse E vidence A ppearing R eal.

Prospecting 126

Prospecting Cold Calling Face-to-face Facebook 126

SBI Growth

JUNE 17, 2017

You are busier than you have ever been. You not only have to make the number, but you also have to plan for next year. You wonder what initiatives should be part of next year’s plan. You’re concerned that you.

Sales 196

Sales Tools Strategy Marketing 196

Engage Selling

JUNE 17, 2017

In my previous article, I reviewed the first three key steps to improving the revenue-generating capacity of your business by building your own inside track for sales. To complete your plan for success, here are the remaining 3 steps… 4.

Revenue 48

Revenue Sales Negotiation Closing 48

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle