Understanding the Sales Force

JUNE 8, 2025

I know what you’re thinking from my title: Baseball Gods meet in the Garden of Eden. Thankfully, no. Instead, some thoughts from the weekend… While sitting in Church I realized that belief in God is a lot like belief in the sales process. It’s about Faith. Everyone who attends believes in God. Some believe in God but do not attend. Some are there every week.

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Ideal Customer Profile Follow-up Call-back Sales Process 177

Partners in Excellence

JUNE 8, 2025

We build all sorts of models to help us understand our customers, markets, competition. We look at changes, disruptions, building them into our models. They help us simplify and focus our efforts and initiatives. They provide a framework each of us understands, enabling our teams to maximize performance. Eventually, they provide the operating framework guiding our strategies and execution.

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Marketing Qualified Lead Competition Segment Strategy 81

Membrain

JUNE 8, 2025

In this episode of The Art and Science of Complex Sales , Paul Fuller is joined by Wesleyne Whittaker , founder of Transformed Sales , a former chemist turned international sales leader. The conversation unpacks what it means to transform sales teams from within, with a sharp focus on leadership accountability, mindset and skill-building, especially in the often-overlooked world of manufacturing and distribution sales.

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Coaching Distribution Account Conversion 75

Highspot

JUNE 8, 2025

Key Takeaways Content automation software frees your team to focus on strategy and creativity. 71% of organizations say end-to-end automation remains a primary driver of process improvement. Content automation improves brand consistency, repurposes high-performing content across various channels, and ensures compliance with regulations. Content is king, right?

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Software Software Scale Distribution 52

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Scale

Pipeliner

JUNE 8, 2025

In a recent episode of the Expert Insight Interview, John Golden sat down with Vincent Wanga , a dynamic international design thought leader, creative keynote speaker, and experienced brand consultant. The conversation delved into the often misunderstood role of creatives within organizations, particularly in sales and marketing teams. Vincent shared his extensive experience in brand strategy and creative leadership, emphasizing the importance of bridging the gap between creative teams and busin

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Lead Rank Lead Scoring Video Leads 52

Pipeliner

JUNE 8, 2025

Why do many talented creatives hesitate to step into leadership? Vincent Wanga, a renowned brand consultant, tackled this with John Golden on Sales POP! Wanga noted that leadership requires a different skillset than individual creative contribution—empathy, organization, and people management—and that it’s a “sacrifice for other people.” He urged aspiring creative leaders to develop a business mindset, understanding revenue drivers and how their team’s work impacts the bo

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Strategy Revenue Tools Marketing 52