How to Avoid Call Reluctance
Mr. Inside Sales
NOVEMBER 6, 2020
Nobody likes rejection, and fear of being rejected, of being unsuccessful, is what causes sales reps to avoid picking up the phone; it causes them to send emails instead of having a conversation with prospects. The solution to this is to reframe rejection. And here’s how—answer this question: how many calls do you need to make before you speak to a potential prospect?
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