Thu.Apr 05, 2012

How Marketing Strategy Goes From Good, to Bad, to Ugly in 24 hours

Increase Sales

Marketing strategy can begin very well such as great headline be it on a website, a printed advertisement, a 10 second elevator pitch or even an email subject line. Then what was initially a good marketing strategy can very quickly turn bad and ultimately can become very ugly.

10 Sales Prospecting Quotes to Boost Your Sales Motivation

The Sales Hunter

Sales prospecting is where the salesperson makes their money. Anyone can fulfill orders from customers who call. Yes, we love business like that, but our focus as a salesperson needs to be on generating sales and profit from customers who would not have found us otherwise.

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A Powerful Way To Handle The Spouse Objection

MTD Sales Training

“Well, everything looks good. But I just have to ask my wife about this…” “Yes, it is a great offer, but I always discuss things like this with my husband first…” Is It an Objection, a Stall or a Condition? We are all familiar with the spouse objection, and before I give you a great

Bashing The Competition!

Partners in Excellence

The other day, Charlie Green , Anthony Iannarino , and I had a discussion on handling the competition. Charlie posed the question, “Is it ever appropriate to bash the competition.” ” It was an interesting discussion, and I thought it worthwhile to share some ideas here. We all want to compete as aggressively as possible, OutPerforming the competition.

Battle of the Sales Strategies: ABM vs Traditional Sales

Understanding the following 5 core differences between traditional sales and ABM goes a long way in motivating, inspiring, and informing the often necessary shift to ABM.