Differentiation is about seeking Business Common Ground
Babette Ten Haken
DECEMBER 20, 2018
What does differentiating oneself as a Professional of Worth have to do with seeking business common ground? After all, doesn’t that concept fly in the face of everything we have been taught as sellers, doers, makers, inventors and financiers? Consider that so many of us are so busy chasing the objective of trying to be different, that we lose sight of why we do what we do.
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