Sat.Jun 10, 2017

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Translate Your Marketing Budget into Revenue Growth

SBI Growth

Modern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings. Revenue attribution models give executives a clear line of sight from the corporate strategy through customer.

Revenue 196
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Travel Tips from a Road Warrior

The Sales Hunter

People ask me how I put up with traveling so much. (I recently went over the 3 million mile mark, and even during a slow year I will still log 100,000 actual air miles.) My response is travel has never been easier, despite all of the hassles of full planes, security lines, bad weather […].

Travel 144
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You have to create remote control presentations

Infoteam Consulting

Frequently, potential customers never get to see you deliver your presentation. In only 1 in 4 opportunities will you get to make a face-to-face presentation and even then some key decision makers will not be present. Most people will see (and hopefully read) your presentation as an attachment to an email.