Cold booking
Zoominfo
DECEMBER 24, 2021
Scenario A prospect initiates communication—maybe they fill out a form or request a demo—but you can’t get a hold of them. Send a calendar invite to this inbound lead with engaging messaging. New technology even makes it possible to book a meeting on their calendar. This is a last-ditch effort to make a connection, and it’s a little risky to schedule a meeting without a qualified call first.
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