Who’s Coaching the Coaches?
Steven Rosen
MARCH 18, 2023
Coaching the Coaches The question of the day is, who’s coaching the coaches on coaching? The reality is there is no one coaching the coaches. That’s right. Second-line sales managers (SLM) don’t coach their FLMs on their coaching. They have one-on-ones, but their meetings focus on business issues, follow-up items and people issues. The role of the frontline manager (FLM) is to recruit, develop, and retain top sales performers.
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