Consistent Messaging is Vital, But Who Has Time For it?
Allego
JUNE 12, 2018
Consistent messaging is crucial to every organization’s sales efforts. If a buyer asks two of your reps about the scalability of a new product, she should not hear “very scalable” from one salesperson and “somewhat scalable, as long as you configure it using XYZ. ” from the other. Inconsistent messages hurts your company’s credibility and ultimately puts a damper on sales performance.
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