Sun.Aug 06, 2017

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How to save the life of a tradeshow sales lead

Sales and Marketing Management

Author: Peter Gillett, CEO, Zuant Since the dawn of marketing, tradeshow and other in-person events have been the largest items in the B2B marketing budget, often exceeding more than 50 percent of the total budget. And yet, have you ever seen an ROI report on tradeshow activity proving this huge investment is paying off? If they exist they are as rare as Beluga caviar.

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Which is More Valuable: A Lead or Subscriber?

SBI Growth

Lead Rank 241
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In Conversation with Jordy Brazier

Mindtickle

This post is based on a podcast with Jordy Brazier, VP of Sales Operations for Qubole. You can listen to the entire podcast. here. Qubole is the largest cloud and diagnostic big data service, providing businesses with a self-service data platform to help them make data-driven decisions. Their vision is to create an autonomous data platform that is capable of optimizing its performance so data teams can focus on the more strategic and value-added work.

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7 Questions to Ask to Win More Deals

SBI Growth

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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In Conversation with Jordy Brazier

Mindtickle

This post is based on a podcast with Jordy Brazier, VP of Sales Operations for Qubole. You can listen to the entire podcast. here. Qubole is the largest cloud and diagnostic big data service, providing businesses with a self-service data platform to help them make data-driven decisions. Their vision is to create an autonomous data platform that is capable of optimizing its performance so data teams can focus on the more strategic and value-added work.