Sales and Marketing Management
APRIL 17, 2025
One-size-fits-all sales coaching approaches often fail to address the unique challenges and dynamics specific to each sales function. Timely and specific coaching is vital for sustaining both deal flow and momentum through pipelines. The post Customize Sales Coaching to Improve Seller Performance appeared first on Sales & Marketing Management.
Zoominfo
APRIL 17, 2025
Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.
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Smooth Sale
APRIL 17, 2025
Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Bottom Line for Sustainability In the ever-evolving marketing world, one of the most persistent questions for business owners and career professionals is: Should we focus more on cost per lead (CPL) or cost per sale (CPS)? While both metrics provide valuable insights into the effectiveness of a marketing strategy, choosing the right one to prioritize can significantly impact your bottom line and how you interpret
Zoominfo
APRIL 17, 2025
When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? Thats the idea behind the ZoomInfo 5000 ZoomInfos definitive dataset of the most important brands in business.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
SBI Growth
APRIL 17, 2025
Modern sales organizations are more complex than ever. Teams are dispersed over states or countries, buying motions are regionalized, and sellers are under pressure to ramp quickly and deliver results in an environment full of uncertainty. The role of sales enablement has never been more critical.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Allego
APRIL 17, 2025
The B2B buying process has changedand product marketers are now on the front lines of that transformation. Thats because buyers no longer wait for a sales pitch. They do their own research, trust peer reviews, and form strong opinions before ever talking to a rep. According to Gartner , independent research also impacts whether a vendor is added to a buyers short list, with 83% of B2B software buyers adjusting their vendor shortlist based on that research.
Pipeliner
APRIL 17, 2025
In a recent episode hosted by John Golden and guest Jordan Whelan, the founder of Gray Smoke Media , shared his extensive knowledge on the evolution of marketing strategies, particularly in the legal sector. This blog post will break down the key insights from their discussion, providing actionable advice and thorough explanations to help you navigate the ever-changing marketing landscape.
SalesFuel
APRIL 17, 2025
Many hiring teams wonder what they might be missing when a seemingly perfect hire doesnt work out. Resumes and interviews only show part of the picture, so people are trying out new ways to find the best candidates. Thats why more companies are now asking What are behavioral assessments? and How can they help us avoid hiring mistakes before they happen?
SocialSellinator
APRIL 17, 2025
Discover what makes b2b brands great! Explore their impact, innovation, and how to build strong B2B relationships.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
SalesFuel
APRIL 17, 2025
In sales, first impressions can have a big impact. Want to ensure that impact is positive? Then make sure to use a brand statement. Introducing yourself professionally doesnt need to be a mind-numbing task, explains Megan Hageman. Presenting yourself effectivelycan also boil down to a succinct and captivating sound bite. What is a personal brand statement?
Pipeliner
APRIL 17, 2025
In this episode, Jordan Whelan of Gray Smoke Media shares simple tips to help businesses grow. Learn how to use long-tail keywords, try new platforms like Reddit, and repurpose your content for SEO. Jordan also explains how AI tools can save time while keeping your marketing real and human. A must-listen for anyone looking to boost brand visibility without breaking the bank.
Mereo
APRIL 17, 2025
In the fast-paced world of B2B solution marketing, content is both an asset and a challenge. Marketers need to communicate value across multiple industries, personas and sales channels. But without a structured approach, content creation can quickly spiral into a chaotic and unsustainable effort. The reality is that each new industry, audience, or business line exponentially increases the amount of content required.
SocialSellinator
APRIL 17, 2025
Discover Instagram giveaway ideas to boost engagement, grow followers, and enhance brand visibility effectively.
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SugarCRM
APRIL 17, 2025
If you’re in field sales, your office is your car, a caf, or your clients lobby. And your phone? Thats your command center. SugarCRMs mobile app is built for reps like youalways moving, always juggling tasks, and needing instant access to everything without wasting time. Heres how the app helps you stay productive, even when youre offline, in between meetings, or prepping in the parking lot.
Mindtickle
APRIL 17, 2025
Todays B2B buyers arent simply shopping for a product or service. Instead, theyre seeking out trusted partners who truly understand their challenges and can offer expert advice and real solutions. In fact, 84% of B2B buyers expect reps to act as trusted advisors, not just transactional sellers. of buyers expect reps to act as trusted advisors 0 % Sellers must make a great first impression and consistently deliver value at every interaction.
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