NAICS Code Directory for Sales and Marketing Teams
Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired. Gaining a more accurate, granular view of the submarkets within each category can help ensure correct lead routing, territory planning, messaging, and positioning.
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