SBI Growth
MAY 6, 2017
Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We first met Jennifer a few years.
Increase Sales
MAY 6, 2017
Would you rather be an authentic or a charismatic sales leader? This early Saturday morning question surfaced as I read a posting over on LinkedIn. The posting linked to this HBR article. Many people fall for the charismatic salesperson. These are the folks with the warm smile and firm handshake. They seem to make that immediate emotional connection.
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Engage Selling
MAY 6, 2017
Word-of-mouth marketing is one of the most powerful tools in sales today and yet it remains deeply misunderstood and under-used.
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Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
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